Fiat 500 USA Homepage

What's new in the Fiat 500 world

Fiat 500: 140 Awards and Counting

The Fiat 500 is one of the most awarded cars on the road today. Here is a look at some of the accolades the 500 has won.

Fiat 500X All- Wheel-Drive System Explored

The Fiat 500X has an advanced All-Wheel-Drive system. See how it outperforms the competition.

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Stelvio Debut

Watch the Alfa Romeo Stelvio Debut Video at the LA Autoshow

Fiat 500X Uconnect Update

How to update the Uconnect 6.5 in a Fiat 500X

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Thursday, May 23, 2013

Fiat 500 Beats Beach Party TV Commercial

Fiat 500 TV Ad


No doubt you've seen the latest Fiat 500 ad making the rounds on national TV featuring Pitbull, Arianna and friends. The commercial, called Beats Beach Party, is a continuation of the Immigrants commercial theme that Fiat originally started airing back in July 2012.




The new Fiat TV commercial is based on a cut down version of Italian Pop Star Arianna Bergamaschi's hit "Sexy People" video featuring Pitbull. That video, besides being too long for a TV commercial, could be considered a little too sexy for prime time. Follow the link below and see what you think:



Watch the original Fiat Immigrants TV commercial here:


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