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The NEW 2021 Fiat 500 debut!

Read all about the exciting NEW Fiat 500 debuting in Europe.

Get the 2019 Fiat 500 before they're gone!

Complete pricing details on the new 2019 Fiat 500 are here.

Fiat 500X All-Wheel-Drive System-Explored

A look at the 500X's All-Wheel-Drive system and how it stacks up to the competition

Fiat 124 Spider!

Everything you need to know about the new Iconic Fiat 124 Spider.

The Roomy Fiat 500L

The Fiat 500L has the room of a full-sized car within its subcompact dimensions. Learn more about this versatile car

Why are Fiat enthusiasts crazy about their cars?

Articles that look at some of the great cars, features and accomplishments that make up the Fiat Brand

Monday, July 16, 2012

New Fiat Commercial "Immigrants" Airs Tonight

A new Fiat commercial called "Immigrants" debuts on TV later this evening. The commercial shows the whole US Fiat range, the Fiat 500, 500c Cabrio and the 500 Abarth, leaving Italy and arriving / immigrating to America. Naturally, being a Fiat commercial, this is depicted with a lot of style and in a surprising way.

Olivier Francois, President and Chief Executive Officer - Fiat Brand Worldwide, explains:

 “’Immigrants’ tells the story ’FIAT’s resurgence in America in a manner that is smart, unexpected and stylish while introducing viewers to our product portfolio. We are proud and thankful to be back in this country and we wanted to capture the viewer’s attention in a way that is impactful, visually-appealing and entertaining, while reinforcing our distinctive Italian origin.”

The Fiat commercial features recording artist Pitbull, and international artist, Arianna performing the musical score. The song, the classic ‘Torna a Surriento,’(Come Back to Sorrento) is heard during the scenes of the various Fiat models driving through the picturesque countryside in the Amalfi and Sorrento area of Italy. As the cars arrive in the US, the music is remixed for a contemporary, high energy sound.

Keep an eye out for "Immigrants" later tonight and use this link to watch all the other Fiat USA commercials.

Source: Chrysler Media


Anonymous said...

at 49 seconds it looks like the 500 "turbo" makes an appearance

Eduardo Palandi said...

Fiat 500T at 0:49?

Anonymous said...

Yup, 500T! Need to get my girlfriend one to compliment my Abarth!