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Driving the Fiat 500 Abarth Automatic

With lightning fast shifts, the Fiat 500 Abarth automatic is not your typical slushbox automatic

Fiat 500X Earns Highest Safety Award

The Fiat 500X has the highest possible IIHS safety rating in its class

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Giulia Quadrifoglio Debut

Watch the Alfa Romeo Giulia Quadrifoglio Debut Video at the LA Autoshow

Fiat 500 Abarth Oil Change

Everything you need to know about changing the oil on a Fiat 500 Abarth and 500 Turbo


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Monday, July 16, 2012

New Fiat Commercial "Immigrants" Airs Tonight

A new Fiat commercial called "Immigrants" debuts on TV later this evening. The commercial shows the whole US Fiat range, the Fiat 500, 500c Cabrio and the 500 Abarth, leaving Italy and arriving / immigrating to America. Naturally, being a Fiat commercial, this is depicted with a lot of style and in a surprising way.

Olivier Francois, President and Chief Executive Officer - Fiat Brand Worldwide, explains:

 “’Immigrants’ tells the story ’FIAT’s resurgence in America in a manner that is smart, unexpected and stylish while introducing viewers to our product portfolio. We are proud and thankful to be back in this country and we wanted to capture the viewer’s attention in a way that is impactful, visually-appealing and entertaining, while reinforcing our distinctive Italian origin.”

The Fiat commercial features recording artist Pitbull, and international artist, Arianna performing the musical score. The song, the classic ‘Torna a Surriento,’(Come Back to Sorrento) is heard during the scenes of the various Fiat models driving through the picturesque countryside in the Amalfi and Sorrento area of Italy. As the cars arrive in the US, the music is remixed for a contemporary, high energy sound.

Keep an eye out for "Immigrants" later tonight and use this link to watch all the other Fiat USA commercials.

Source: Chrysler Media


Anonymous said...

at 49 seconds it looks like the 500 "turbo" makes an appearance

Eduardo Palandi said...

Fiat 500T at 0:49?

Anonymous said...

Yup, 500T! Need to get my girlfriend one to compliment my Abarth!