Fiat USA is holding another giveaway. This time it is a trip for two to the beautiful Amalfi and Sorrento area of Italy. As usual with Fiat's contests, this one should be fun, so check it out below and good luck!
The FIAT Brand Challenges Fans to Unscramble a Phrase to Win a Trip for Two to Italy
- “Your FIAT Boarding Pass” contest kicks off on the new Fiat Blog site - www.fiatbackstage.com
- Enter contest for a chance to win a vacation for two in Amalfi and Sorrrento, the same location where the FIAT brand’s commercial, ‘Immigrants,’ was filmed
- Contest runs through Tuesday, Sept. 4
Unscramble a phrase and one lucky winner and their guest will have a chance to spend five days and four nights in Italy, at the same location where the FIAT brand’s latest commercial, “Immigrants,” was filmed. The contest kicks off today on the FIAT brand’s blog site, www.fiatbackstage.com.
“Amalfi and Sorrento served as the perfect backdrop to our latest commercial, ‘Immigrants.’ The contest will allow one of our fans and their guest with the opportunity to see and experience the Italian heritage of the FIAT brand,” said Tim Kuniskis – Head of FIAT Brand for North America, Chrysler Group LLC. “’Immigrants’ features colorful landscapes and breathtaking views of the famed Italian coast – this is a once-in-a-lifetime experience that can’t be missed.”
To enter the contest, participants must unscramble a phrase using hyperlinked keywords located within various blog posts located on the FIAT blog page (www.fiatbackstage.com). Once unscrambled and the phrase is complete, the participant will be directed to a landing page, where the secret phase can be used as entry into the contest. Eight unique secret phrases will be posted periodically throughout the duration of the contest.
Last month, the FIAT brand unveiled their latest commercial, “Immigrants,” which depicted the tale of the brand’s arrival to the U.S. market with vehicles joyously cliff-diving and leaping into the sea as they made their way from Italy to the U.S. “Immigrants” was the first commercial to feature the Fiat 500 product portfolio. The commercial was filmed in Italy and New York. The scenes in Italy were shot in Amalfi and Sorrento and feature colorful landscapes and key landmarks to give consumers a flavor of the brand’s Italian heritage.
Fiat USA Press Release