Ride of the Month Contest
Your One Stop Fiat 500 Shop!

Wednesday, August 1, 2012

Fiat 500 July Sales Reported

Fiat 500c Cabrio

Fiat USA has just reported July sales figures, and sales of the Fiat 500 have maintained their brisk pace. Fiat sold 3,710 cars in July, up 22 percent over last year's sales of 3,038. The Fiat 500c Cabrio did exceptionally well last month, recording a triple digit sales increase compared to last year's July totals.

Fiat 500 commercial image

Fiat has continued its aggressive marketing and social media campaign it kicked off during the 2012 Super Bowl last February. July featured a splashy new commercial and a relaunched website with a new Blog to keep the Fiat 500 in front of consumers eyes. Additionally, the Fiat 500 also picked up another award, being named one of the “10 Coolest Cars Under $18,000” by editors at Consumer Guide Automotive. An attractive year end sale has also been offered to give sales a bump during the summer months.



Fiat 500 Current Month Last Year Vol Change Current YTD Total Last Year YTD Total Vol Change
July
2012
3,710 3,038 22% 24,416 7,982 206%
June
2012
4,004 1,803 122% 20,706 4,944 319%
May
2012
4,003 1,759 128% 16,702 3,141 432%
April 2012 3,849 882 336% 12,699 1,382 819%
March 2012 3,712 500 642% 8,850 500 1670%
February
2012
3,227 0 New 5,138 0 New
January
2012
1,911 0 New 1,911 0 New



No comments: