Fiat 500 USA Homepage

What's new in the Fiat 500 world

2018 Fiat 500 Pricing Revealed

Complete pricing details on the new 2018 Fiat 500 are here.

Fiat 500X Safety Systems Explored

The Fiat 500X is available with an astounding 70 safety features and systems. Here is the complete list and what they do.

2019 Fiat 124 Spider Model Changes

What's new for the 2019 Fiat 124 Spider.

The Roomy Fiat 500L

The Fiat 500L has the room of a full-sized car within its subcompact dimensions. Learn more about this versatile car

We cover Alfa Romeo!

The complete Alfa Romeo Five-Year Business Plan is here

Customize and Accessorize your Fiat 500X!

How to install popular Fiat 500X accessories. Complete guides, plus useful links

500 Madness
Your One Stop Fiat 500 Shop!

Wednesday, August 1, 2012

Fiat 500 July Sales Reported

Fiat 500c Cabrio

Fiat USA has just reported July sales figures, and sales of the Fiat 500 have maintained their brisk pace. Fiat sold 3,710 cars in July, up 22 percent over last year's sales of 3,038. The Fiat 500c Cabrio did exceptionally well last month, recording a triple digit sales increase compared to last year's July totals.

Fiat 500 commercial image

Fiat has continued its aggressive marketing and social media campaign it kicked off during the 2012 Super Bowl last February. July featured a splashy new commercial and a relaunched website with a new Blog to keep the Fiat 500 in front of consumers eyes. Additionally, the Fiat 500 also picked up another award, being named one of the “10 Coolest Cars Under $18,000” by editors at Consumer Guide Automotive. An attractive year end sale has also been offered to give sales a bump during the summer months.

Fiat 500 Current Month Last Year Vol Change Current YTD Total Last Year YTD Total Vol Change
3,710 3,038 22% 24,416 7,982 206%
4,004 1,803 122% 20,706 4,944 319%
4,003 1,759 128% 16,702 3,141 432%
April 2012 3,849 882 336% 12,699 1,382 819%
March 2012 3,712 500 642% 8,850 500 1670%
3,227 0 New 5,138 0 New
1,911 0 New 1,911 0 New

No comments: