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Wednesday, January 11, 2012

US Fiat 500 Abarth Price Released

US 500 Abarth

Fiat USA has just announced the price of the new 2012 Fiat 500 Abarth will be $22,700 including a Richard Petty Driving School Experience! This is happy news and confirms the rumors I heard and published last month (US Fiat 500 Abarth Price and Other Rumors).

The US Fiat 500 Abarth was unveiled last November to incredible fanfare, however one bit of information missing from all the juicy specifications was the price. Speculation had the price reaching north of $27,000 to $30,000. I was able to get preliminary pricing info that put the car under $25,000, but exactly how far under was not disclosed (US Fiat 500 Abarth Price).

US 500 Abarth in action

The weeks that have past since the unveiling have been put to good use evaluating the price and the competition. The Fiat 500 Abarth $22,700 price puts the semi-exotic Italian performance car within reach of an average person.

Here are the full details:

FIAT Brand Announces U.S. Pricing for New 2012 Fiat 500 Abarth
  • Starting at $22,000, the Fiat 500 Abarth unleashes legendary Italian performance onto American streets
  • Designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car at an attainable price
  • Fiat 500 Abarth customers entitled to segment-exclusive, full-day Abarth Driving Experience
Auburn Hills, Mich. , Jan 11, 2012 - The FIAT brand today announced U.S. pricing for its new 2012 Fiat 500 Abarth. The starting U.S. Manufacturer’s Suggested Retail Price (MSRP) is $22,000 (not including destination).

Faithful to the “small but wicked” saying coined for Karl Abarth’s cars in the 1960s, the Fiat 500 Abarth arrives to America with the racing traditions that have made it a success on European roadways and racetracks: world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited production volume.

“The Fiat 500 Abarth feels like a double shot of espresso straight to your veins,” said Tim Kuniskis, Head of FIAT Brand for North America, Chrysler Group LLC. “With its wicked attitude, it will reward adrenaline fans who no longer need to pay six figures to feel the rush of true Italian performance.”

The race-inspired Fiat 500 Abarth comes standard with many performance features, including the all-new 1.4-liter MultiAir® Turbo engine delivering 160 horsepower (119 kW) and 170 lb.-ft. (230 N•m) of torque, Abarth-tuned suspension, brake systems and dual exhaust, turbo-boost gauge with integrated LED shift light and 16-inch aluminum wheels.

US 500 Abarth dashboard

Driver and passenger performance seats feature a one-piece design with large side bolsters, racing-harness pass-through and accent stitching. The Fiat 500 Abarth also comes standard with BLUE&ME™ Handsfree Communication, Bose premium audio system and steering-wheel-mounted audio controls.

US 500 Abarth drift

Abarth Driving Experience for New Owners
Included in the price of each 2012 Fiat 500 Abarth is the opportunity for new owners to attend a segment-exclusive driving experience at no additional charge. The Abarth Driving Experience is an entire day of full-throttle training, guided by professional instructors from the Richard Petty Driving Experience to ensure fun and top-level instruction in a safe and structured setting.

“Seduction” Digital Spot Reaches Nearly 3 Million YouTube Views
The 2012 Fiat 500 Abarth and its digital spot titled “Seduction” made their debuts at the 2011 Los Angeles Auto Show. The 60-second social media spot promoting the 500 Abarth seduced more than 1 million YouTube viewers in its first week and now has reached nearly 3 million views. Without having ever been aired on television or cable networks, it has rapidly spread through the web and gained global attention.

It represents the unique characteristics of the Fiat 500 Abarth as a sensual and strikingly stunning model and takes a peek at what happens the first time a customer encounters the race-ready vehicle. The spot ends with a sexy and edgy message, “The Fiat 500 Abarth. You’ll never forget the first time you see one.”

The “Seduction” digital spot was created in partnership with The Richards Group and can be viewed at the FIAT brand’s YouTube site or via the following link:

Chrysler Media


Smus said...

A little high i think. Not much cheaper than a Mini, plus the $800 destination fee, and then any dealer markup. Oh well, at least its here!!

TK said...

Destination fee will be $700, so the car will be 22.7k. I want to drive one before I jump. I need to be able to use it as a daily driver and I'm not sure I'd want to subject an Abarth to that.

Anonymous said...

I disagree. It actually came in $500 dollars cheaper than I expected. So, 22,500 including destination. Smart move FIAT. Right in the sweet spot. The Petty experience. Bonus points!


Anonymous said...

Now THIS is a proper FIAT ad! Virtually nobody in the US will understand what she is saying and it doesn't matter one bit.