As in Europe, the Fiat 500 attracts the most glamorous people and stars. Fittingly, Superstar Jennifer Lopez and Fiat USA have come together for the latest promotional campaign for the Fiat 500. The campaign kicks off with a Fiat 500c being featured in Lopez's official music video for "Papi", the latest single off her LOVE? album. A 30-second trailer for the "Papi” video debuted yesterday during Monday Night Football on ESPN.
Expect to see more of Jennifer Lopez in commercials for the 2012 Fiat 500 later this year.
30 second teaser
“Like the FIAT consumer, Jennifer Lopez sees the world as her canvas and is not afraid to express herself; she is continuously drawn to projects that are authentic and real,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “Jennifer fits perfectly with the brand not because of who she is but because of what she is – authentic, passionate, modern and a fighter determined to stand out from the rest. As you look at her career path, she embodies the FIAT philosophy, ‘Life is Best When Driven.’”
Full clip. Lopez’s music video for her new single, Papi, was directed by acclaimed director, Paul Hunter.
Behind the scenes
About Jennifer Lopez
Actress, entertainer, music artist, film, TV & music producer, fashion designer, entrepreneur and humanitarian Jennifer Lopez has been called one of the most powerful and celebrated celebrities in entertainment.
She has sold over 55 million records worldwide and starred in multiple box office No. 1s films, including “Monster-In-Law” and “The Wedding Planner.” In 2001, “The Wedding Planner” was the nation’s top-grossing film, while her album, “J.Lo,” was No. 1 on the Billboard Top 200 Chart. The two simultaneous No. 1 honors made Lopez the first woman in history to have a No. 1 movie and album in the same week.
Source: Fiat USA press release
6 comments:
Absolutely terrible, this will marginalize the car to "cute".
Untilllll the Abarth commercials :)
So can't wait for the Abarth commercials to start, but can't argue with Jenny from the Block as eye candy!
Thought the 500 was an interesting car, until I saw the commercial with that hip hop twit JLO. Not exactly a positive reflection.
This was one of the worst commercials I have seen in a longtime. Fiat, how long did JLO's manager have to negotiate with you to continue to portray her as a sex icon? She is washed up. I can think of better ways to advertise this car. What a joke.
The Fiat 500 rocks as does JLo!! Why do some people feel the need to put others down to feel better about themselves. J Lo you are far from being washed up and I glad Fiat paired you with the 500!
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