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Friday, July 1, 2011

2012 Fiat 500c: Best Small Convertible of the Year

Fiat 500c - Best Small Convertible of the Year

The Fiat 500c Cabrio has just won "Best Small Convertible of the Year" Award from the Southern Automotive Media Association (SAMA), an organization that represents the South Florida automotive media community.

To choose a winner, 45 automotive journalists sampled more than 20 new convertibles from different manufacturers. The Fiat 500c emerged as the winner. Not bad for the least expensive, four seat convertible on the market!

Below is the Fiat USA press release:

2012 Fiat 500 Cabrio Takes Home Inaugural “Best Small Convertible of the Year” Award from SAMA Convertible Drive
  • New Fiat 500c wins honor at first annual convertible competition for Southern Automotive Media Association
  • 2012 Fiat 500c conveys beautiful craftsmanship, confident handling and city-friendly proportions combined with a clever open-top design
  • With a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $19,500, Fiat 500c Pop model is the only four-seat cabrio priced below $20,000

Auburn Hills, Mich. , Jul 1, 2011 - The Southern Automotive Media Association (SAMA) press members voted the 2012 Fiat 500 Cabrio as their “Best Small Convertible of the Year” at the SAMA Convertible Drive today in Miami.

The first annual SAMA Convertible Drive “Topless in Miami” was held June 30 at The Ritz-Carlton Key Biscane, Miami, with a ride and drive throughout the day. The competition displayed more than 20 vehicles from various manufacturers, all aspiring to awards from the more than 45 press members in attendance.


Laura Soave and the Fiat 500c

“We want to thank the SAMA members for this special recognition,” said Laura Soave, Head of FIAT Brand North America. “Miami has a unique vibe that is known around the world, and it is the perfect setting to enjoy the new Fiat 500c – a vehicle designed for urban life that offers true Italian style, technology and a value that can’t be matched in today’s market place.”

Chrysler Media

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