In appreciation for its loyal fans, Fiat USA has created a series of short films involving some of the Fiat 500 Prima Edizione owners. The films celebrate and highlight the passion these owners feel towards the Fiat brand. Here is a sneak preview.
Below is the email from Fiat USA:
As you may be aware, we are about to embark on the delivery of the Prima Edizione vehicles and some of you have gone out of your way to participate in a FIAT 500 video project.
I am overwhelmed with the response. The enthusiasm and love for the brand is truly inspiring. You are the true ambassadors of FIAT.
The FIAT 500 video beautifully captures the energy and excitement of a cross section of Prima Edizione owners, as well as the anticipation for the arrival of the car.
Before we release it publicly, I would like for you to have a special screening.
I hope you like it as much as I did — and please share it with your family and friends.