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Friday, January 4, 2019

Fiat 2018 North American Sales Totals

2019 Fiat 500 Turbo

It was a tough year for the Fiat Brand. Fiat sales in North America (USA, Mexico, and Canada) totaled 26,104 units in 2018 compared to the 41,329 sold the previous year. Sales of all 500 and 124 models were down in all three countries.

Fiat 500 Turbo Interior

The Fiat brand sold 15,521 cars in the US during 2018, 41 percent less compared to 26,492 sold in 2017.

Fiat sales in Mexico totaled 9,938, a 20 percent decrease over 12,498 units sold the previous year. It should be noted that Fiat Mexico also sells a variety of models besides the 500 and 500L. Sales in Mexico of the 500X and Spider were discontinued last year.

Fiat Canadian sales dropped 72 percent to 645 units from 2017's total of 2,359 cars.

One of the key reasons for these declines were the lack of availability of Fiat's iconic 500 hatch and Cabrio models, Fiat's traditional best selling models. Fiat shut down production of the 500 to retool for the updated 2018 model year which delayed cars getting out to the dealers until summer. This six-month delay severely impacted sales.*

Fiat USA Sales: 15,521
Fiat Brand Sales in Canada: 645
Fiat Brand Sales in Mexico: 9,938
Total: 26,104




Fiat 500 Sales
The conspicuous absence of the best selling 500 models had a significant impact on sales last year. The model breakdown in the US shows that there was a total of 5,370 Fiat 500 hatchback, Cabrios and Abarth sold in 2018. This number is down 58 percent compared to 2017's figure of 12,685 cars.

In Canada, there were 269 Fiat 500s sold in 2018 compared to 840 in 2016. Fiat 500 sales in Mexico amounted to 52 during 2018 versus 440 in 2017.


Fiat 500L Trekking


Fiat 500L Sales
Even though Fiat 500L sales in the US had been in positive territory the first part of the year, the model finished off 15 percent down for the year. Fiat 500L sales in the US for 2018 totaled 1,413, compared to 2017's figure of 1,664 cars.

Fiat sold 13 500L MPVs in Canada last year versus 42 sold in 2017. In Mexico, 52 500L's were sold last year versus 143 in 2017.

Fiat 500X Sales
Fiat 500X sales in the US totaled 5,223 last year, down 32% compared to 2017.

In Canada, Fiat sold only 79 500X crossovers, compared to the 856 total sold in 2017 - a 91 percent drop. Mexican sales of the 500X ended in 2018.

Abarth 124 Spider

Fiat 124 Spider
US sales of the Spider totaled 3,516 units last year, compared to 4,416 in 2017, a 22% decline.

There were 284 Spiders sold in Canada in 2018, a 53 percent decline over the 601 sold the year before.  Sales of the Spider were discontinued in Mexico.


Fiat 500X


Looking Forward
The 2019 model year brings more refinement and enhancements to the 500l, 500X and Spider model ranges. The 500X, in particular, has been given a refreshed design with an upmarket look, plus a more powerful engine. Because of their late introduction, the 500 hatch and Cabrio models remain the same for 2019 other than some color changes.





Fiat 124 Abarth Spider Veleno


The 124 Spider model range gets some new colors and more flexibility when ordering and combining options. The 2019 124 Spider also offers increased content on the base Classica edition compared to 2018, plus new striping options.



*Fiat 500 production for the NAFTA region for the 2017 model year ended in Toluca, Mexico in August 2017.  Production of 2018 models began after some delays late in the first quarter of the new year with cars arriving at dealers in earnest around June/August.


Fiat Brand Sales in the United States January through December 2018
Fiat 500Current MonthLast YearVol ChangeCurrent YTDLast Year YTDVol Change
Dec
500
500L
500X
124

    418
    39
    336
    184
    977

 667
 111
 673
 287
  1,738

  -37%
   -65%
   -50%
   -36%
   -44%

    5370
    1413
    5223
    3516
    15,521

        12685
       1664
       7665
          4478
        26492

    -58%
   -15%
    -32%
    -22%
    -41%
Nov
500
500L
500X
124

    707
    47
    358
    197
    1,309

 782
 127
 556
 268
  1,733

  -10%
   -63%
   -36%
   -26%
   -24%

    4952
    1374
    4887
    3331
    14,544

        12018
       1553
       6992
          4191
        24754

    -59%
   -12%
    -30%
    -21%
    -41%
Oct
500
500L
500X
124

    528
    96
    308
    219
    1,151

 801
 159
 561
 248
  1,769

  -34%
   -40%
   -45%
   -12%
   -35%

    4245
    1327
    4529
    3134
    13,235

        11236
       1426
       6436
          3923
        23021

    -82%
   -7%
    -30%
    -20%
    -43%
Sept
500
500L
500X
124

    529
    84
    286
    286
    1,185

 1016
 209
 638
 343
  2,206

  -48%
   -60%
   -55%
   -17%
   -46%

    3717
    1231
    4221
    2915
    12084

        10435
       1267
       5875
          3675
        21252

    -64%
   -3%
    -28%
    -21%
    -43%
Aug
500
500L
500X
124

    563
    136
    332
    343
    1,374

 937
 141
 660
 382
  2,120

  -40%
   -4%
   -50%
   -10%
   -35%

    3188
    1147
    3935
    2629
    10,889

        9419
       1058
       5237
          3332
        19046

    -66%
    8%
    -25%
    -21%
    -43%
July
500
500L
500X
124

    363
    107
    378
    392
    1,240

 1026
 171
 597
 450
  2,244

  -65%
   -37%
   -37%
   -13%
   -45%

    2625
    1011
    3603
    2286
    9,525

        8,482
       917
       4577
          2950
        16926

    -69%
    10%
    -21%
    -23%
    -44%
June
500
500L
500X
124

    354
    157
    514
    401
    1,426

 995
 184
 553
 510
  2,242

  -64%
   -15%
   -7%
   -21%
   -36%

    2262
    904
    3225
    1894
    8,285

        7,456
       746
       3980
          2500
        14682

    -70%
    21%
    -19%
    -24%
    -44%
May
500
500L
500X
124

    264
    184
    568
    425
    1,441

 1240
 163
 703
 564
  2,670

  -79%
   13%
   -19%
   -25%
   -46%

    1908
    747
    2711
    1493
    6,859

        6,461
       562
       3427
          1990
        12440

    -70%
    33%
    -21%
    -25%
    -45%
April
500
500L
500X
124

    335
    168
    564
    337
    1,404

 1201
 115
 758
 465
  2,539

  -72%
   46%
   -26%
   -28%
   -45%

    1644
    563
    2143
    1068
    5,418

        5,221
       399
       2724
          1426
        9770

    -69%
    41%
    -21%
    -25%
    -45%
March
500
500L
500X
124

    439
    173
    607
    325
    1,544

 1671
 106
 726
 419
  2,922

  -74%
   63%
   -16%
   -22%
   -47%

    1309
    395
    1579
    731
    4,014

        4,020
       284
       1,966
           961
        7,231

    -67%
    39%
    -20%
    -24%
    -44%
Feb
500
500L
500X
124

    416
    118
    484
    223
    1,241

 1131
 72
 640
 302
  2,145

  -63%
   64%
   -24%
   -26%
   -42%

    870
    222
    972
    406
    2,470

        2,349
       178
       1,240
           542
        4,309

    -63%
    25%
    -22%
    -25%
    -43%
Jan
500
500L
500X
124

    454
    104
    488
    183
    1,229

 1218
 106
 606
 240
  2,164

  -63%
   -2%
   -19%
   -24%
   -43%

    454
    104
    488
    183
    1,229

        1,218
       106
       600
           240
        2,164

    -63%
    -2%
    -19%
    -24%
    -43%





Sources: FCA US LLC, Fiat Mexico, Fiat Canada
Images: FCA

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