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Thursday, April 21, 2016

Alfa Romeo Giulia Model Range Debut

Alfa Romeo Giulia at Geneva Motor Show

Alfa Romeo debuted the European Giulia model range at the 2016 Geneva Motor Show early in March. The new models unveiled join the top of the range Giulia Quadrifoglio that debuted in Italy last June and at the LA Auto show in November.

The new Giulia reestablishes Alfa Romeo as a force to be reckoned with in the premium mid-size car category. Utilizing the best and brightest Italian designers and engineers and under the leadership of ex-Ferrari managers, the new Giulia is the distillation of the traits and attributes that make up the Alfa Romeo legend.

In the video below, Harold Wester, Head of Alfa Romeo presents the new Giulia and tells us what makes it so exceptional.

Following up after Geneva last month, Alfa Romeo introduced Americans to the Giulia at the New York Auto show. While showgoers weren't treated to a spectacular press conference like the one held for the Giulia Quadrifoglio at the LA Auto, the car was still one of the must see cars of the show. Below is the press release and all the details on the North American Giulia.

Alfa Romeo Giulia a the NY Auto Show

  • Alfa Romeo Debuts the 2017 Alfa Romeo Giulia Lineup at the New York International Auto Show
  • Rebirth of the brand – the all-new 2017 Giulia is the first of eight all-new Alfa Romeos debuting through 2020, and embodies the brand's La meccanica delle emozioni (the mechanics of emotion) spirit
  • Giulia nameplate reflects a 55-year heritage of Alfa Romeo's lightweight, performance sedan tradition and over 105 years of brand history, carving its legend on road courses around the globe
  • Alfa Romeo Giulia and Giulia Ti models deliver seductive Italian style and craftsmanship to the premium mid-size sedan segment
  • All-new, all-aluminum, 2.0-liter, direct-injection turbo engine with eight-speed automatic transmission delivers a class-leading, standard 276 horsepower and 295 lb.-ft. of torque, allowing it to launch from 0-to-60 miles per hour (mph) in less than 5.5 seconds, and achieve a top speed of 149 mph
  • The innovative Alfa Q4 all-wheel-drive system offers the Giulia and Giulia Ti models even more all-season capability and performance
  • New eight-speed automatic transmission, with available column-mounted paddle shifters, is designed for enthusiasts with gear shifts in less than 100 milliseconds
  • As the “halo” model in the lineup, Giulia Quadrifoglio highlights Alfa Romeo’s performance and motorsport know how with best-in-class 505 horsepower, 0-60 mph in 3.8 seconds and a record-setting 7:39 seconds around the legendary Nürburgring
    Update: The Giuia beat its own record and set a new one! Alfa Giulia QV Fastest Four-Door
  • Near perfect 50/50 weight distribution, segment-leading torsional rigidity and the most direct steering ratio on the market, thanks to Giulia’s all-new rear-wheel-drive architecture
  • Exclusive to Giulia Quadrifoglio, state-of-the-art technologies, including torque vectoring, active aero front splitter and Alfa DNA Pro mode selector with Race mode, combine to maximize the all-new Giulia’s driving exhilaration

Expanding Alfa Romeo’s lineup beyond the ultra-high performance Giulia Quadrifoglio, the all-new 2017 Giulia and Giulia Ti models will make their North American debut at the 2016 New York International Auto Show, further highlighting the first of a new-generation of vehicles embodying Alfa Romeo’s La meccanica delle emozioni (the mechanics of emotion) spirit, world-class performance, advanced technologies, seductive Italian style and an exhilarating driving experience to the premium mid-size sedan segment.

Alfa Romeo Giulia

“All-new from the ground up, the 2017 Giulia lineup marks Alfa Romeo’s return to the heart of the premium sedan segment and the next chapter of the brand’s rich 105-year heritage,” said Reid Bigland, Head of Alfa Romeo – North America. “From the new Giulia and Giulia Ti models, to the ultra-high performance Quadrifoglio model, each of our Alfa Romeo sedans deliver class-leading power and handling, the pedigree of incredible technology and race-inspired performance, plus design and style that could only be crafted in Italy.”

Three exciting Giulia models that highlight Alfa Romeo’s balance of engineering and emotion
Building on the excitement of the ultra-high-performance 505-horsepower Giulia Quadrifoglio model that debuted at the Los Angeles Auto Show in November, the all-new Giulia and Giulia Ti (Turismo Internazionale) models continue to expand Alfa Romeo’s perfect balance of engineering and emotion to the heart of the premium sedan segment with an Italian designed and crafted sport sedan that is driver focused.

Alfa Romeo Giulia

Giulia and Giulia Ti models
The all-new 2017 Alfa Romeo Giulia and Giulia Ti models exude Italian style, craftsmanship and performance, all while delivering a comprehensive list of standard features, including an all-new, all-aluminum, 2.0-liter, direct-injection turbo engine with eight-speed automatic transmission delivering a class-leading, standard 276 horsepower, class-exclusive carbon fiber driveshaft, dual exhaust system with bright tips, leather seating, 7-inch full-color driver information display (DID), Alfa-tainment featuring a 6.5-inch or 8.8-inch industry-first hidden widescreen infotainment display, Alfa DNA selector with Dynamic, Natural and Advanced Efficiency vehicle behavior modes, sport-inspired flat-bottom steering wheel with integrated push button start, along with keyless-go with passive entry and remote start.

Alfa Romeo Giulia with sunroof

For more capability, the innovative Alfa Q4 all-wheel-drive (AWD) system is also available on Giulia and Giulia Ti models, while available Sport, Luxury and Performance packages will further add to this Alfa Romeo model’s performance and style.

Alfa Romeo Giulia QV

Giulia Quadrifoglio
As the “halo” model in the lineup, Giulia Quadrifoglio highlights Alfa Romeo’s performance and motorsport knowhow with a record-setting 7:39 Nürburgring lap time – the fastest ever by a four-door production sedan.

Alfa Romeo Giulia QV Rear

The beating heart of this ultra-high performance sedan is an all-aluminum, direct-injection, 2.9-liter V-6 bi-turbo engine, delivering a best-in-class 505 horsepower, as well as earning the title of the most powerful Alfa Romeo production car engine ever and the quickest with a class-leading 0-60 mph acceleration in 3.8 seconds. The Giulia Quadrifoglio features exclusive enhancements for maximum performance, including high-performance front and rear fascias and carbon fiber lightweight materials, including hood, active aero front splitter, rocker panel moldings and rear deck-lid spoiler.

Alfa Romeo Giulia QV Interior

Additionally, the Alfa Romeo Giulia Quadrifoglio offers staggered fitting 19 x 8.5-inch (front) and 19 x 10-inch (rear) forged alloy wheels wrapped with Pirelli P Zero Corsa three-season high-performance tires. Inside, the Giulia Quadrifoglio includes performance front seats, featuring 12-way power, including 4-way lumbar plus front adjustable thigh support. Further features include Quadrifoglio-exclusive leather-wrapped steering wheel with accent stitching and performance contours; leather-wrapped instrument panel with accent stitching; carbon fiber interior trim; and bright door scuff plates with “Quadrifoglio” graphics.

Alfa Romeo Giulia QV Shifter

Advanced technology features unique to the Alfa Romeo Giulia Quadrifoglio model include a four-mode Alfa DNA Pro selector that adds Race mode, torque vectoring differential, high-performance Brembo six-piston front and four-piston rear brake caliper system, Quadrifoglio-tuned adaptive suspension, Quadrifoglio instrument cluster with 200 mph speedometer, cylinder deactivation system, Blind-spot Monitoring, Rear Cross Path detection, vehicle alarm and 35-watt bi-xenon headlamps offering auto-leveling technology, adaptive cornering and headlamp washers.

Alfa Romeo Giulia QV backseat view

Ultra-high performance options further optimize Alfa Romeo’s 191-mph sedan’s lightweight design and track-proven capabilities:

  • Ultra-lightweight carbon fiber shell Sparco racing seats provide maximum lateral support during extreme cornering, thanks to more aggressive bolstering, and are designed to be the lightest in the segment, while providing comfort for long road trips
  • Ultra-high-performance Brembo carbon-ceramic material (CCM) brake system features six-piston front and four-piston rear aluminum monoblock front brake calipers with two-piece 15.4-inch (390 mm) front and 14.2-inch (360 mm) rear CCM rotors. The CCM rotor design delivers a 50-percent weight reduction compared to cast iron discs, further reducing unsprung mass to improve handling, while enabling a 60-0 mph stopping performance in an impressive 102 feet.

Alfa Romeo Giulia in Montecarlo Blue

Styled with passion: high-performance, functional and seductive Italian design
With its muscular proportions and a “pure” design ethos of passion, lightness and simplistic elegance “clothing” its class-leading technical layout with near perfect 50/50 weight balance, the all-new 2017 Giulia exudes stunning and functional Italian style with a finesse of Alfa Romeo heritage, athletically taut lines and sculptural details.

Alfa Romeo designers styled the proportions of the all-new Giulia to have commanding presence and a menacing face determined to take on the world’s best roadways and road courses. A large signature “shield” grille is elegantly sculpted within the front fascia to form the “Trilobo,” a signature of Alfa Romeo design. Aggressively styled headlamps flank the signature grille and include LED daytime running lights (DRL) for a signature appearance.

Alfa Giulia in Montecarlo Blue Ti

Alfa Romeo Giulia’s side profile proportion highlights the near perfect 50/50 weight balance and seductive Italian design. To “skin” the all-new Alfa Romeo rear-wheel-drive architecture that delivers benchmark-level performance thanks to a primary focus of locating as much mechanical mass between the wheelbase as possible, Alfa Romeo designers deliberately provided Giulia with extremely short overhangs, long hood and front fender proportions. And for more emphasis on Giulia’s rear-wheel-drive layout, Alfa Romeo designers made the muscular rear fender forms straddle the passenger compartment to deliver a “settled” look over the drive wheels and stylistically mark the point where power is unleashed onto the road.

Taut lines, including the elegantly sculpted character line along the body sides, mark the doors and envelope the handles while naturally leading back to the legendary V-shaped nose. Rounded angles and enveloping pillars draw from Alfa Romeo’s rich design heritage and recall the “drop-shaped” profile reminiscent of the Giulietta Sprint, one of the most beautiful cars ever made. Even from plan view, Alfa Romeo designers gave the Giulia an organic, “ellipsis” design appearance to add to the all-new sedan’s timeless character. Finishing off the Giulia’s athletic appearance are nine available wheel designs that range from 17-inch, to larger and wider 19-inch staggered-fitting five-hole-design wheels that hark back to the brand’s stylistic heritage.

2017 Alfa Romeo Giulia Ti

Short overhangs and deck lid further emphasize the all-new Alfa Romeo Giulia’s muscular rear fender forms and road-holding stance. Elegantly shaped tail lamp features are drawn horizontally to highlight the performance sedan’s width, while LED rear light clusters further highlight Giulia’s use of advanced technologies. Finishing off the rear is a two-piece fascia that neatly integrates the chrome dual exhaust tips for a precise aesthetic.

Alfa Romeo Giulia Dashboard

Crafted around the driver
Built around the driver, Alfa Romeo Giulia designers focused on simplistic elegance, with a focus on incorporating the essential elements for performance. Inside, Giulia’s high-level of craftsmanship starts with an asymmetric-styled instrument panel, featuring a driver-focused cockpit crafted with an array of available leathers with accent stitching, plus trim bezels in aluminum, wood or carbon fiber – all for a bespoke look that could only be crafted in Italy. A Formula-1-inspired steering wheel features a thick-rim profile that transmits the chassis’ direct-steering feel and neatly groups the vehicle controls and the red engine start button. Behind the steering wheel, the Giulia features a full-color 7-inch DID cluster straddled by two large white-on-black face analog gauges.

Inside the Alfa Romeo Giulia

At the center of the interior, the brand’s all-new widescreen Alfa-tainment system in 6.5 inches, or larger 8.8 inches, offers an intuitive, yet sophisticated series of features all elegantly “hidden” in the instrument panel. Below, in the center console, the rotary controller is ergonomically located and features a simple operation of the Alfa-tainment system. Last, the Alfa DNA selector is adjacent to the manual or automatic shifter, enabling the driver to easily adjust the Alfa Romeo Giulia’s driving behavior.

State-of-the-art engines are the heart and soul of Alfa Romeo technology and performance
Adding to Giulia’s all-new-from-the-ground-up formula to take on the premium mid-size sedan segment are two all-new Alfa Romeo specific powertrains, which highlight the brand’s passion for technology and performance.

Alfa Romeo Giulia Seats

Best-in-class 276 horsepower with all-new Alfa Romeo turbocharged four-cylinder engine
Debuting in the all-new 2017 Giulia and Giulia Ti models, an all-new, 2.0-liter, direct-injection, all-aluminum, 16-valve, turbocharged and intercooled engine, designed specifically for Alfa Romeo, delivers a best-in-class 276 horsepower, 0-60 mph acceleration in less than 5.5 seconds, along with world-class levels of performance, efficiency and refinement.

To deliver its best-in-class 276 horsepower output and flat torque curve of 295 lb.-ft. of torque between 2,250 – 4,500 rpm, the state-of-the-art engine features exceptional turbo responsiveness thanks to a “2-in-1” turbocharger design, with the charging system driven through two pipes that gather exhaust gas from pairs of cylinders in alternating sequence.

Performance and fuel economy of these engines are fostered by the MultiAir electro-hydraulic variable valve actuation technology, the direct injection system with 200 bar injection pressure, a water-cooled cylinder head integrated manifold and a water-cooled charge air cooler.

Alfa Romeo Giulia QV Engine

Most powerful Alfa Romeo production engine ever: 505-horsepower all-aluminum 2.9-liter bi-turbo V-6
With an Alfa Romeo racing history influenced by automotive legends like Enzo Ferrari that dates back to the 1920s, it’s no surprise that the all-new Giulia Quadrifoglio harks back to Alfa Romeo’s engineering excellence, with an all-aluminum, 2.9-liter, direct-injection bi-turbo V-6 as the “beating heart,” bringing this artisan designed vehicle to life and further representing a return to the “Great Alfa Romeos.”

Designed to optimize the all-new lightweight Alfa Romeo architecture, the all-aluminum, 2.9-liter V-6 bi-turbo engine features a compact 90-degree layout and was holistically designed for a low center of gravity within the chassis.

To deliver a best-in-class 505 horsepower and a flat torque curve with 443 lb.-ft. of peak torque between 2,500 – 5,500 rpm, the state-of-the-art engine features a bi-turbo design with 35 psi peak boost. In addition, the engine’s turbochargers are integrated into the exhaust manifold and feature a low-inertia, single-scroll turbo design with variable-boost management for an ultra-responsive throttle reaction. A direct injection system maximizes fuel combustion for improved engine output and efficiency. Combined, these technologies – along with an available enthusiast-desired short-shifting six-speed manual transmission – enable real-world performance numbers that include: best-in-class 0-60 mph in 3.8 seconds, 191 mph top speed and a record setting 7:39 Nürburgring lap time.

For improved fuel efficiency and to take advantage of the all-aluminum 2.9-liter bi-turbo engine’s impressive power density of nearly 175 hp/L, the Alfa Romeo Giulia Quadrifoglio features a Cylinders’ Efficient Management (CEM) deactivation system that enables the engine to run on three of its six cylinders. Furthermore, an innovative engine start/stop (ESS) system stops fuel flow and shuts the powertrain down when the Alfa Romeo Giulia Quadrifoglio is at a full stop – reducing fuel consumption and emissions. When the brake pedal is released, the high-performance bi-turbo engine automatically restarts thanks to the ESS system’s high-speed, high-durability starter, which reduces crank time, culminating in quick restarts. Last, the engine features a variable-pressure oil pump to reduce operational energy draw.

Alfa Q4 all-wheel drive adds even more all-season capability and performance to Giulia and Giulia Ti
When equipped with the intelligent Alfa Q4 all-wheel-drive system, Giulia and Giulia Ti models deliver even more all-season traction and performance capability thanks to the system’s ability to transfer up to 60 percent of the 2.0-liter direct-injection all-aluminum turbo engine’s torque to the front axle.

The innovative Alfa Q4 AWD system is linked to the Giulia’s Chassis Domain Controller (CDC) and driver-adjustable Alfa DNA – enabling the driveline’s next-generation integrated actuator to adapt to changing ground conditions or driver need in 150 milliseconds, and instantly optimize the required torque to each wheel.

Alfa Romeo Giulia Shifter

New eight-speed automatic transmission with available column-mounted paddle shifters, is designed for enthusiasts with gear shifts in less than 100 milliseconds

  • The all-new Giulia is the first Alfa Romeo to receive the newest generation eight-speed automatic transmission co-developed with ZF.

The innovative compact gear set design is obtained with a smart arrangement of components and by integrating functions: four planetary gear sets and only five shift elements (three multidisk clutches and two brakes) minimize the drag loss and increase the transmission efficiency, thanks to the new multidisk separation of brakes and the use of a parallel-axis vane-type oil pump. Energy efficiency is maximized by an optimized cooling strategy, which adjusts the cooling oil flow to the system pressure (only 3.5 bar max allowed pressure).

The eight-speed automatic transmission’s shift-by-wire improves safety and comfort, while the integrated transmission control unit allows to shift faster and more precisely than a professional driver (less than 100 milliseconds to initiate a downshift when increased acceleration is desired) and enables nested multiple downshifts (such as 8th gear to 2nd gear) thanks to the most modern adaptive shift strategies.

Best-in-class power-to-weight ratio thanks to an all-new architecture with extensive use of lightweight materials
Alfa Romeo Giulia’s all-new rear-wheel-drive architecture extensively integrates lightweight, state-of-the-art materials that enable and deliver near perfect 50/50 weight distribution, segment-leading torsional rigidity and the most direct steering available.

As the first of the Alfa Romeo product renaissance to feature the all-new “Giorgio” architecture, Alfa Romeo engineers designed a lightweight rear-wheel-drive platform with a low center of gravity – all to deliver the high-performance and precision expected from an Alfa Romeo.

Alfa Romeo Giulia’s aluminum front and rear vehicle frames, front shock towers, brakes, suspension components, doors and fenders also help shed weight compared to conventional steel. In addition, the rear cross member is made from aluminum and composite.

Alfa Romeo Giulia Alfalink

An Alfa Romeo exclusive double wishbone front suspension with semi-virtual steering axis guarantees rapid and accurate steering feel. With the most direct steering ratio in the segment (11.8:1), Alfa Romeo Giulia can tackle high lateral accelerations as a result of the always perfect footprint. At the rear, a patented Alfa-link rear axle design with vertical rod ensures top performance, driving pleasure and passenger ride comfort.

Next-level, state-of-the-art technologies add to Alfa Romeo Giulia’s driving exhilaration
A primary objective of the Alfa Romeo engineering team was to integrate world-first and next-level vehicle technological solutions that would only amplify the all-new Giulia’s exhilarating driving experience.

Chassis Domain Control (CDC)
The “brain” of Alfa Romeo Giulia’s benchmark level dynamics can be attributed to its innovative CDC system. The CDC system coordinates all of the vehicle’s available active systems (stability control, torque vectoring, Alfa Active suspension system and active aero front splitter), using predictive-type dynamic models to deliver balanced, safe and natural driving, thus optimizing performance and drivability.

Integrated Braking System (IBS)
The world’s first integrated braking system debuts on the Alfa Romeo Giulia, replacing a traditional system of electronic stability control (ESC) and brake booster for even more instantaneous braking responsiveness. The innovative electromechanical system improves braking performance through a faster increase in pressure and makes it possible to vary brake feel jointly with the Alfa DNA Pro system. As a result, this lightweight technological solution delivers new levels of brake response and stopping distance.

Alfa DNA and Alfa DNA Pro drive mode selectors
Innovative Alfa DNA and, exclusive to the Giulia Quadrifoglio, Alfa DNA Pro drive mode selectors modify the dynamic behavior of the vehicle, according to the driver’s selection:

  • Dynamic: delivers sharper brake and steering feel with more aggressive engine, transmission and throttle tip-in calibrations
  • Natural: comfort setting for balanced daily driving
  • Advanced Efficiency: the eco-saving mode to achieve the lowest fuel consumption, first time on an Alfa Romeo
  • Race: exclusive to Alfa DNA Pro, this mode activates the over-boost function, opens up the two-mode exhaust system, turns ESC off and delivers sharper brake and steering feel with more aggressive engine, transmission and throttle tip-in calibrations

Alfa Romeo Giulia Splitter

Active aero front splitter
A segment-exclusive active aero front splitter instantaneously adjusts the carbon fiber front lip spoiler for optimal aerodynamics, downforce and stability at any speed. In addition to helping the Alfa Romeo Giulia Quadrifoglio achieve a best-in-class 0.32 Cd, the dynamic front splitter with its two electric actuators can generate up to 220 pounds of downforce while operating between 62 mph and 143 mph.

Torque vectoring
Torque vectoring makes it possible for the Alfa Romeo Giulia Quadrifoglio to achieve higher performance during lateral acceleration. The rear differential optimizes torque delivery to each wheel separately for improved power delivery, traction and control on all types of road surfaces, without cutting power like traditional systems.

Alfa Active Suspension system
The innovative Alfa Active Suspension systems are available on Giulia Ti and standard on the Giulia Quadrifoglio. This four-channel chassis damping system instantly adapts to driving conditions and can be adjusted by the driver via the Alfa DNA selector. This technology allows for a setting of softer shock absorbers for a more comfortable drive, or a more rigid setting, for more accuracy in sports driving.

Safety and security
The all-new Alfa Romeo Giulia offers innovative safety and security features and leverages state-of-the-art driver-assist features.

The latest Alfa Romeo sedan offers safety and security features that include:

  • Full-speed Forward Collision Warning – Plus: provides autonomous braking and, under certain circumstances, slows or brings the vehicle to a full stop when frontal collision appears imminent
  • Adaptive Cruise Control – Plus with Full Stop: helps maintain distance from the vehicle ahead and, under certain traffic conditions, the system can bring the Giulia to a full stop without driver intervention
  • Lane Departure Warning: alerts the driver of inadvertent lane departure

To help rear visibility both on the road and in parking situations, Blind-spot Monitoring, Rear Cross Path detection and front- and rear-park assist sensors are offered on Giulia.

In addition, the Alfa Romeo Giulia features advanced multistage driver and front-passenger air bags; driver and front-passenger seat-mounted side air bags (pelvic-thorax); front and rear side curtain air bags; and driver and front-passenger inflatable knee air bags.

Bespoke from Italy: a vivid array of colors, materials and design details
Adding to the excitement of owning an Alfa Romeo Giulia are the personalization options that each enthusiast can select directly from Italy.

Up to 13 exterior colors are available and include: Rosso Alfa (Red), Alfa Black, Alfa White, Vulcano Black Metallic, Silverstone Gray Metallic, Montecarlo Blue Metallic, Vesuvio Gray Metallic, Imola Titanium Metallic, Stromboli Gray Metallic, Lipari Gray Metallic, Monza Red Metallic, Trofeo White Tri-Coat and Rosso Competizione Red Tri-Coat.

Alfa Romeo Giulia Seats

Inside, a variety of interior combinations are available across the Alfa Romeo Giulia model lineup. Five different seat styles, including two sport seats, plus four different interior trims, which include genuine Dark Gray Oak, Light Walnut and brushed aluminum, can also be selected.

Exclusive to Giulia Quadrifoglio, an array of five premium leather and Alcantara interior combinations paired with carbon fiber are available. First, an all-Black interior with a choice of Black, White and Green or Red accent stitching. A two-tone Black with Red interior with Red accent stitching further highlights the brand’s Italian design. For a bespoke look, Alfa Romeo Giulia Quadrifoglio also offers a two-tone Black with Ice interior combination with signature Green and White Quadrifoglio accent stitching that pulls from Alfa Romeo’s historic and high-performance logo.

Alfa Romeo Giulia Wheel

Nine wheel designs are available across the Giulia lineup, ranging in size from 17 inches to 19 inches in diameter, along with Light and Dark Gray finishes. Specific to the Alfa Romeo Giulia Quadrifoglio are staggered fitting 19 x 8.5-inch (front) and 19 x 10-inch (rear) lightweight forged aluminum “Technico” wheels in Light or optional Dark Gray finish. In addition, Alfa Romeo’s signature five-hole-design alloy wheels in Light or Dark Gray finish are also available.

For audiophile customers, Alfa Romeo Giulia offers the sophisticated Sound Theatre by Harman Kardon, which delivers detail-rich audio output. The heart of the Sound Theatre system is a 900-watt 12-channel class D amplifier, which distributes clear sound through a system of 14 speakers for superior listening quality. Logic 7 sound technology is used to obtain a surround effect from different high-resolution sources and harmoniously uniform stereo playback. With this sound system, occupants can experience the premium quality for which Harman Kardon is famed.

Alfa Romeo Giulia Brembo Caliper

Quadrifoglio: superstition becomes super performance
The history of the Quadrifoglio dates back to the 1923 Targa Florio, one of the oldest and most famous racing events of all time – a dangerous and thrilling open road endurance race held in the mountains of Sicily.

Leading up to the 1923 racing season, Ugo Sivocci – an incredibly superstitious driver – was a perennial second-place finisher, more often than not behind one of his Alfa teammates. So, going into the Targa Florio race and in an effort to banish his bad luck, the superstitious Sivocci decided to paint a four-leaf clover on the side of his 1923 Targa Florio RL. Sure enough, in his first race with the green four-leaf clover, or Quadrifoglio, on his car, Sivocci won.

However, a few weeks after the Targa Florio victory, Sivocci was testing a new Alfa car at the legendary Monza racetrack. There had been no time to paint Sivocci's good luck symbol on the car and tragically he crashed and lost his life – and a legend was born.

The four-leaf clover on Sivocci’s car was encased in a square box, while all future clovers were encased in a triangle, with the missing point symbolizing the loss of Ugo Sivocci. From that day forward, the four-leaf clover became the symbol of all Alfa Romeo race cars and later the mark of Alfa’s high performance street vehicles.

Source and images: FCA NV and FCA US LLC. NY Auto Show image author

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