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Wednesday, June 3, 2015

Palmen FIAT Adds Alfa Romeo

Alfa Romeo 4C Coupe and Spider

Our friends at Palmen FIAT, Wisconsin's largest Fiat dealer, sent us a note telling us the good news that they were chosen to become an Alfa Romeo dealer.

Palmen Auto Stores Adds Alfa Romeo Franchise


Andy Palmen- President
Palmen Auto Stores
262-697-3100

KENOSHA- The Palmen Auto Stores with 5 dealerships in Kenosha and Racine announced today that it was one of a few select dealers in Wisconsin to be awarded an Alfa Romeo franchise. Alfa Romeo, one of Europe’s most successful brands based in Italy and owned by Italian automotive giant Fiat, is launching a United States foray with dealerships opening up in major United States cities. Palmen, already Wisconsin’s largest Fiat and Chrysler, Dodge, Jeep, Ram dealer was awarded the franchise after meeting sales and service goals set forth by Fiat in 2014.

Alfa Romeo 4C Spider
Andy Palmen, President of the Palmen Auto Stores was excited about the news. “Alfa Romeo represents the first luxury import brand to be sold in Southeastern Wisconsin, “ said Palmen during the announcement.

Alfa Romeo’s heritage goes back over 100 years to 1909 and since then has compiled a rich racing tradition. In fact, in the 1920’s and 30’s Italian legend Enzo Ferrari made racing history with team Suderia Ferrari racing Alfa Romeos. Throughout its prestigious racing history Alfa Romeo has been successful in Grand Prix, Formula One, road rally, tour car and sportscar racing.

Alfa Romeo 4C Coupe


That rich heritage will be paired with almost eighty years of automotive retailing experience when Alfa Romeo comes to Palmen Motors in Kenosha. The new franchise will be Palmen Alfa Romeo/Fiat located on the Palmen Motors campus at 5431 75th Street (Highway 50) in Kenosha. There, car buyers will be able to choose from Chrysler, Dodge, Jeep, Ram, Kia, Fiat and Alfa Romeo. In all over 1000 vehicles all at one location.

“We are proud to be able to bring this prestigious franchise to Southeastern Wisconsin,” said Andy Palmen.

The new Palmen Alfa Romeo/FIAT is scheduled to open sometime in the fall of 2015. For more information contact Palmen Motors at 262-697-3100.

Palmen Alfa Romeo/FIAT Press Release

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