Fiat brand sales took a dip in May. Sales of the Fiat 500 hatch and Cabrio models were off 22% in May compared to the same month last year. May sales of the Fiat 500L were also down 13% from the previous year. While sales of the 500L were off this month, they still have remained steady, averaging a little over 1,200 units each of the past few months.
Industry-wide sales of small cars have been hurt as buyers flock to small and medium sized crossover and SUVs. This has been fueled by low gas prices and a plethora of brand new models in the crossover segment. The good news is the Fiat 500X crossover has begun arriving at Fiat Studios just in time to cash in on this segment's popularity.
May Fiat News Recap
Once again, the Fiat 500 was picked by Kelly Blue Book (KBB.com) as one of the "10 coolest cars under $18,000." The Fiat 500 has been named one of the "10 Coolest Cars" by KBB.com five years in a row:
If you're longing to live a romanticized European lifestyle, pick up a Fiat 500, go find your nearest cobblestone street and drink some espresso on the sidewalk.
KBB.com quotes from previous years:
2011:
Regardless of what the Hello Kitty mafia would like to believe, cute isn't cool. Not usually, anyway. But that's because cute is rarely backed up by substance, as it is in the 2012 Fiat 500...
2012
"Catch even the briefest glimpse of the Fiat 500 and just try not to smile at this Italian-designed cutie that’s tiny in size but massive when it comes to personality."
2013
The Fiat 500 may be seven inches shorter than a Mini Cooper, but it's equally big on personality. True cool is more than skin deep, and underneath all that adorable is a pleasant little subcompact car.
2014
This four-wheeled shot of espresso combines the big personality of a Mini Cooper with pricing that splits the difference between the Mini and a traditional subcompact car. You can’t make a bolder entrance for less money.
Biggest new is the Fiat 500X has started arriving at Fiat Studios around the country, and sales have begun. Fiat dealers were given a list of the first batch of cars they will receive, and many have already been spoken for - site unseen! More cars will be on the way, so stay in touch with your dealer and keep an eye on the Fiat USA website as it will be updated with the ability to search dealership's 500X inventories.
Image and video courtesy ofBenson Fiat
Contact the following top Fiat Studios for more details:
Criswell FIAT of Gaithersburg, Maryland - 1-888-878-2488
FIAT of Austin, Texas - 1-877-908-3428
Palmen FIAT of Kenosha, Wisconsin - 1-888-379-0295
Benson FIAT, South Carolina - 1-888-380-1716
FIAT of Larchmont, New York - 1-888-405-2249
Fiat 500 Sales in the United States, January - May 2015
| Fiat 500 | Current Month | Last Year | Vol Change | Current YTD Total | Last Year YTD Total | Vol Change |
|---|---|---|---|---|---|---|
| May 500 500L 500X | 2,614 1,245 8 3,867 | 3,337 1,434 0 4,771 | -22% -13% New -19% | 13,107 5,546 8 18,669 | 14,851 5,643 0 20,494 | -12% -2% New -9% |
| April 500 500L | 2,498 1,258 3,756 | 3,041 1,257 4,298 | -18% 0% -13% | 10,493 4,301 14,794 | 11,514 4,209 15,723 | -9% 2% -6% |
| March 500 500L | 3,276 1,218 4,494 | 3,316 1422 4,738 | -1% -14% -5% | 7,995 3,043 11,038 | 8,473 2,952 11,425 | -6% 3% -3% |
| Feb 500 500L | 2,333 956 3,289 | 2,664 801 3,465 | -12% 19% -5% | 4,719 1,825 6,544 | 5,157 1,530 6,687 | -8% 19% -2% |
| Jan 500 500L | 2,386 869 3,255 | 2,493 729 3,222 | -4% 19% 1% | 2,386 869 3,255 | 2,493 729 3,222 | -4% 19% 1% |
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