Fiat sold a total of 3,289 cars in February, up 1 percent over the previous month, but down 5 percent compared to February 2014. Year to date Fiat sales total 6,544, down 2 percent compared to this time last year. This is the first time the Fiat brand has not recorded year-to-date sales gains since December 2013.
Automotive sales analysts say that the severe winter weather affecting much of the country has impacted sales last month. That, plus the overall low price of gas and growing small crossover SUV market have not helped sales of smaller cars.
Still, there was some bright news for Fiat. Sales of the roomy Fiat 500L MPV were up 19 percent last month. It was a record February for the 500L and the fourth consecutive month the 500L has recorded year-over-year sales gains.
With the introduction of the Fiat 500X crossover due to arrive at Fiat Studios sometime in May or June, Fiat will be in a good position to take advantage of the blossoming CUV market. We'll be following the arrival of the Fiat 500X closely, so stick around.
February Fiat News Recap
The big news is that production of the US Fiat 500X began last month. The Fiat 500X has received an excellent reception in Europe, with more than 71,000 hand-raisers signing up for more information on the Fiat 500X website.
Fiat 500X was introduced to the American public by a TV Commercial played during the 2015 Super Bowl in February.
Fiat Studios here in the US are receiving their preliminary order information and customers can go right now and choose one of these inbound units - ensuring they'll be among the first to have a car. Deliveries of US Fiat 500X models are said to begin during May but more likely June.
The Fiat on the Dragon event registration is in full swing. The bi-annual Fiat on the Dragon is a family friendly event now in its third year. Fiat500USA.com and the Fiat 500 USA Forum have been a supporter since the beginning and are happy to announce we will be sponsoring the Friday picnic lunch and providing a raffle prize.
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