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Wednesday, July 23, 2014
Fiat at US Open of Surfing
Fiat is making a big splash this weekend at the Vans US Open of Surfing. Starting July 26 and running through August 3 in Huntington Beach, California, the Vans US Open of Surfing is the largest surfing competition in the world. This year, Fiat will be pulling out the stops with a beach display showing off its full model range, including the Fiat 500 Abarth Cabrio, 500L Trekking, and the all-electric Fiat 500e. Fiat will also debut a special Fiat 500L design concept inspired by the Vans clothing and accessories brand.
This is the second year in a row that Fiat has partnered with the Vans US Open. The event is expected to draw 500,000 spectators.
Jason Stoicevich, Head of Fiat brand North America explains why teaming up with the US Open of Surfing is a good fit for the brand:
“Last year’s Vans US Open of Surfing gave us the opportunity to be a part of an event that matches the spirit and playfulness of the FIAT brand. As we continue to launch new products, including the all-new automatic Fiat 500 Abarth, the US Open of Surfing remains a great platform to showcase the depth of our portfolio and interact with the young audience attending this event.”
In addition to the land display, Fiat will bring back its Fiat 500 watercrafts that debuted at the event last year. Professional surfer Brianna Cope will be on hand to sign autographs and there will be plenty of giveaways, including Wayfarer sunglasses, branded shoelaces, and other FIAT-branded items available. The event is free and open to the public and can be viewed daily on the live webcast at the Vans US Open of Surfing website.