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Driving the New Fiat 124 Spider and Abarth!

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Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Giulia Quadrifoglio Debut

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Fiat 500 Abarth Oil Change

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Tuesday, July 1, 2014

Fiat 500 Sales for June 2014

Fiat 500L Lounge

Fiat recorded its best June sales figures since the brand came back to the US market in 2011. Fiat sold a total of 4,478 cars last month compared to 4,050 cars the same month a year ago - an 11 percent increase and the seventh consecutive month of year-over-year sales gains. So far this year, Fiat has sold a total of 24,972 cars, up 16 percent over last year's 21,612 year-to-date total.

Sales of Fiat 500 hatchback and Cabrio models reached 3,328 for June, about the same as last month. The Fiat 500 Abarth Cabrio enjoyed a 130 percent year-over-year sales increase, the strongest sales gain of any Fiat 500 model for the month. Below is a look at how sales of the Fiat 500 stack up against its popular competitors:
  • Fiat 500 June sales = 3,328, year-to-date total = 18,179
  • VW Golf June sales = 2,528 year-to-date total = 11,469
  • MINI Cooper June sales = 3,238, year-to-date total = 12,604
  • Hyundai Veloster June sales = 2,554 year-to-date total = 14,970
Fiat 500 Abarth Cabrio
Sales of the Fiat 500 Abarth Cabrio have been up significantly this year. Fiat continued to have year-over-year sales gains last month, despite the month having two less selling days compared to June 2013.


Fiat 500L sales were 1,150 units, up 113 percent compared to June 2013, the first month the 500L was sold in the US. It should be noted sales of the Fiat 500L began halfway through June 2013, so the percentage increase is not 100 percent comparable. If you look at the first full twelve months of sales (July 2013 - June 2014) you'll see that Fiat sold a total of 13,654 500L MPVs in the United States during that time. The figure rises to 16,165 if you include Canadian sales.


June Recap
When it comes to social media, Fiat is always at the top of the game. There seems to always be multiple contests running each month on Fiat's Facebook page and last month we saw the "Jonesin' for a Fiat 500" and "Fiat's Open Road Challenge" contests kick off.


Fiat launched its new Tumblr page by introducing its new "Endless Fun" media campaign. The ‘Endless Fun’ campaign features 15 second animated GIFS that highlight specific attributes of particular Fiat models. These inexpensive ads have been run on TV and have been somewhat controversial because they are so unusual, but there is no doubt they definitely capture your attention.


June also brought some excitement to Abarth fans, with the road debut of the Abarth 695 biposto. The most outrageous factory Abarth 695 was the official car of the Gumball 3000 Rally. While we won't see the Abarth 695 biposto here in North America, the model has given inspiration to many Fiat 500 Abarth owners on this side of the Atlantic.


Fiat announced production of the 2015 Fiat 500 Abarth has begun at its Toluco, Mexico plant. The new 2015 car features updated interior features, a digital dashboard and the availability of an optional automatic transmission. The 2015 Fiat 500 Abarth will hit showrooms towards the end of the summer.



The US media finally got its hands on the US version of the Alfa Romeo 4C last month and rave reviews followed. You can find the official Alfa Romeo dealer list here:



Next month, Fiat owners from around North America and beyond will converge on Chicago for the 31st annual Fiat FreakOut. The national convention of the Fiat Club America is the largest get together of Fiat owners in the country and is something you cannot miss. Deadlines are very close, so make sure you register for the 2014 Fiat FreakOut now!


Fiat 500 Sales in the United States - June 2014
Fiat 500Current MonthLast YearVol ChangeCurrent YTD TotalLast Year YTD TotalVol Change
June 2014
500
500L

     3,328
     1,150
     4,478

  3,509
    541
  4,050

     -5%
    113%
     11%

     18,179
     6,793
     24,972

         21,071
            512
         21,612

    -14%
    1,156%
     16%
May 2014
500
500L

     3,337
     1,434
    4,771

  4,051
     0
  4,051

    -18%
     new
     18%

     14,851
     5,643
     20,494

         17,562
              0
         17,562

     -15%
     new
     17%
April 2014
500
500L

     3,041
     1,257
    4,298

  3,899
     0
  3,899

    -22%
     new
     10%

     11,514
     4,209
     15,723

         13,511
              0
         13,511

     -15%
     new
     16%
March 2014
500
500L

     3,316
     1,422
    4,738

  3,807
     0
  3,807

    -13%
     new
     24%

     8,473
     2,952
     11,425

         9,612
            0
         9,612

     -12%
     new
     19%
Feb 2014
500
500L

     2,664
     801
    3,465

  3,302
     0
  3,302

    -19%
     new
     5%

     5,157
     1,530
     6,687

         5,805
            0
         5,805

     -11%
     new
     15%
Jan 2014
500
500L

     2,493
     729
    3,222

  2,503
     0
  2,503

    0%
     new
     29%

     2,493
     729
    3,222

         2,503
            0
         2,503

     0%
     new
     29%


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*Sales sources: FCA, Automotive News

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