Alfa Romeo 2014 Business Plan

Highlights from Alfa Romeo 2014 business plan:

• Seven new models over the next five years with an investment of $7 billion dollars
• Alfa Romeo engines over 500 HP
• Alfa Romeo separating itself from FCA "Machine"
• Alfa Romeo sales from 74,000 units in 2013, to 400,000 in 2018
• Alfa Romeo 4C Quadrifoglio to debut late next year

From the presentation:

ALFA ROMEO DNA IS

• ADVANCED, INNOVATIVE ENGINES IN CARS THAT HAD NEARLY
• PERFECT 50-50 WEIGHT DISTRIBUTION COMBINED WITH
• A SET OF UNIQUE TECHNICAL SOLUTIONS THAT MADE THE CARS STAND OUT, WITH
• CLASS EXCLUSIVE POWER-TO-WEIGHT RATIOS AND WITH
• DESIGN THAT WAS GROUNDBREAKING AND DISTINCTLY ITALIAN

WE REALIZED THAT…

• WITH THE EXCEPTION OF STYLE, DNA HAD NOT BEEN RESPECTED
• OUR GERMAN COMPETITORS HAD BUILT A PHENOMENAL LEAD OVER US OVER A NUMBER OF YEARS
• WE HAD LITTLE CREDIBILITY IN MAKING “TRADITIONAL” ASSERTIONS OR PROJECTIONS ABOUT ALFA
• AND …

WE NEEDED A RADICAL SOLUTION THAT WOULD

– RESIST THE CONFORMIST PRESSURE THAT A MASS CAR
PRODUCER WOULD EXERT
– NOT BE BOUND BY TRADITIONAL PROCESSES
– BENCHMARK ITSELF AGAINST THE BEST THAT THE GERMAN
AUTOMOTIVE INDUSTRY HAD TO OFFER
– BE “PROTECTED” AND FUNDED BY THE SENIOR LEADERSHIP

OUR SOLUTION… SKUNKWORKS
noun informal
plural noun: skunkworks; plural noun; skunk-works; plural noun: skunk works

1. an experimental laboratory or department of a company or institution, typically smaller than and independent of its main research division.

HOW OUR SKUNK WORKS RUNS

• TWO SENIOR HEADS FROM FERRARI TO LEAD DAY TO DAY OPERATIONS
• 200+ ENGINEERS (GROWING TO 600 BY END OF 2015) HAND SELECTED
ACROSS THE FIAT CHRYSLER WORLD AND FROM THE OUTSIDE
• NO INTERFERENCE FROM THE FCA “MACHINE” EXCEPT WHERE
TALENT IS REQUIRED
• INTENSE COHABITATION
• CLEAR OBJECTIVES AND SINGLE PURPOSE
• TIGHT DEADLINES

SKUNK WORKS OBJECTIVES …

1. BEST-IN-CLASS REAR-WHEEL- AND ALL-WHEEL-DRIVE ARCHITECTURE
FOR GLOBAL PRODUCTS
2. CAPABLE OF COVERING FROM C TO E SEGMENTS, INCLUDING UVs
3. UNIQUE POWERTRAIN SOLUTIONS FOR BOTH GAS AND DIESEL ENGINES
4. FIRST START-OF-PRODUCTION 2ND HALF 2015
5. 8 PRODUCTS TO BE LAUNCHED BY THE END OF 2018
6. CARS AND ENGINES TO BE INDUSTRIALIZED IN ITALY

Read the full Alfa Romeo 2014 - 2018 Business Plan below:

Alfa Romeo 2014 Business Plan by Fiat500USA