Fiat 500 September Sales Dip

Fiat 500 sales for September took a sizable dip, ending 18-consecutive months of year-over-year sales growth. Overall sales of the Fiat 500 were down 24 percent last month compared to the same month last year. Especially hit hard were 500 Hatchback and Cabrio sales, which recorded a 49 percent sales slump. However, it should be mentioned that September 2012 was the best selling month ever for the 500. Last year's sales were also helped by aggressive year end incentives that curiously haven't yet happened this year. Still, 500 Hatchbacks and Cabrios sales have slowed over the past few months and need a good jolt to get back on track.

Fiat 500L sales also took a disconcerting hit in September and recorded a 16 percent drop compared to last month. Fiat Studios point to a varied product mix and the inability to get certain colors having hurt sales.

Auto sales in general for September are expected to be down somewhat due to many factors including weaker consumer confidence and the current uncertainty around the federal debt situation. Lowered gas prices also have not helped small car sales.

Whatever the reason for this decline in sales, expect Fiat to redouble their efforts in October and come up with something to inject some excitement and bring traffic into Fiat Studios. New models, such as the 500 Cattiva will be hitting dealerships and don't be surprised if you see more social media contests, enhanced incentives and other promotions to kick in this month.

Fiat 500 Sales in the United States - Jan - September 2013

Fiat 500	Current Month	Last Year	Vol Change	Current YTD Total	Last Year YTD Total	Vol Change
Sept 2013 500 500L	2,126     1,031     3,157	4,176    new   4,176	-49%      new     -24%	28,994           3,748        32,742	32,742                  0         32,742	-11%      new     0%
August 2013 500 500L	2,976     1,214     4,190	4,150    new   4,150	-28%      new     +1%	26,868           2,717        29,585	28,566                  0         24,416	-6%      new     +4%
July 2013 500 500L	2,821      962    3,783	3,710    new   3,710	-24%      new     +2%	23,892            1503        25,395	24,416                  0         24,416	-2%      new     +4%
June 2013 500 500L	3,509      541    4,050	4,004    new   4,004	-12%      new     +1%	21,071             541        21,612	20,706                  0         20,706	-2%      new     +4%
May 2013	4,051	4,003	+1%	17,562	16,702	+5%
April 2013	3,899	3,849	+1%	13,511	12,699	+6%
March 2013	3,807	3,712	+3%	9,612	8,850	+9%
February 2013	3,302	3,227	+2%	5,805	5,138	+13%
January 2013	2,503	1,911	31%	2,503	1,911	+31%

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Fiat 500 Sales Archives