The Fiat 500 is one of the most awarded cars on the road today. Here is a look at some of the accolades the 500 has won.
The Fiat 500X has an advanced All-Wheel-Drive system. See how it outperforms the competition.
A look at how the new Fiat 124 Spider stacks up against the original
Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team
FIAT 500, FIAT 500L, Fiat 500X AND FIAT 500 ABARTH SPECS
Thursday, July 11, 2013
Fiat 500 Abarth Body Paint Ad
No, your eyes are not deceiving you. That Fiat 500 Abarth Cabrio is made of a dozen or so people! Fiat commissioned this striking ad called "Body Paint" to run in ESPN The Magazine’s Body Issue, which celebrates the beauty of the human form. Noted body painter Craig Tracy and a team of 30-40 people created this stunning example of Body Art which features a canvas made up of female artists, performers and models.
Jason Stoicevich, Head of Fiat Brand North America issued a statement saying:
"We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio. The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand."
Look for the July 22nd ESPN The Magazine's Body Issue on sale at newsstands today. Follow the link below to read more.