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Friday, June 21, 2013


Fiat 500e EnvironmentallySexy

Ask anyone who has one, and they will tell you there is nothing like owning an Italian car. The fun and creative designs build an emotional connection that can truly be likened to an actual romance. Fiat has come up with a way for you to begin this love affair with the program called The website where you find the perfect Fiat for your lifestyle. Similar in feel to a matchmaking site, is innovative, informative, and fun to use. It is designed to help California based consumers navigate the various financial offers available to residents and facilitate choosing the right Fiat 500e for them.

Check out the full details of the program below and then make sure you stop by the website and see what it's all about!

Find Your Eco-Partner at
  • FIAT brand launches matchmaking site for people who love the environment, Italian design and electric cars
Does your planet-saving sexiness keep you from finding true love? Are you hot, eco-friendly and love to take charge? If you answered yes, the FIAT brand has the perfect mate waiting for you at

Created to introduce the all-new 2013 Fiat 500e, has the fun and flirty feel of a matchmaking site. The site is filled with information geared toward the California-based consumer providing them with the insight they need to select the right vehicle, find out about potential rebates they may be eligible for and identify charging stations located across the state. The 2013 Fiat 500e will arrive at California FIAT studios this summer.

“Our goal is to simplify the decision-making process on the purchase or lease of a 2013 Fiat 500e by arming consumers with information that is not only informative, but conveyed in an easy-to-understand manner,” said Jason Stoicevich, Head of FIAT Brand North America. “The Fiat 500e is not your typical battery-electric vehicle; it’s innovative, stylish, fun to drive and affordable. It was essential to design a site that would match the vehicle’s persona and encourage visitors to test drive and ultimately purchase or lease a Fiat 500e.” has the feel of a matchmaking site, but delivers information on the vehicle in formats, such as quizzes and videos. Homeowners, renters and apartment-dwellers will find information that is tailored to their specific needs. The site also will analyze a customer’s lifestyle to match the appropriate Fiat 500 model that fit their needs.

Meet the Couples Who Found Their Match on
Environmentally-sexy power couples, Fabrizio and Kimberly, and Ryan and Sofia, found true love using These couples detail their love of the environment and the Fiat 500e through a series of video testimonials.

Fabrizio and Kimberly
Meet Fabrizio - He’s an Italian eco-fashion model who loves the environment almost as much as he loves seeing his face on the covers of magazines or on the chrome of his espresso machine.

Meet Kimberly - She’s a sassy and environmentally-sophisticated gal whose adoration for Fabrizio has introduced her to the many pleasures of the Italian-designed Fiat 500e.

Ryan and Sofia
Meet Sofia – Not only is Sofia a gorgeous, Italian game show host, but she’s also a lawyer who can rattle off the differences between federal credits and state incentives as easily as it is to search for the perfect Fiat 500e on

Meet Ryan – He can’t get enough of Sofia and her knowledge of the Fiat 500e. Whatever Sofia says, Ryan eats it up like Italian gelato on a hot summer day. was created in partnership with SapientNitro of Miami.

Press release courtesy of Fiat USA

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