Fiat 500c Abarth Cabrio models have begun arriving at Fiat Studios across the country!
Benson FIAT of Greer, South Carolina dropped us a note to say they just received their new 500c Abarth Cabrio and wanted to share some images with us. Particularly interesting is the Abarth's larger rear spoiler compared to the 500c Cabrio's. Benson FIAT expects to see more 500c Abarth Cabrios showing up in the next few weeks as Fiat gears up for the Spring selling season.
The Benson FIAT Studio opened in June 2012 and under the leadership of Studio Manager John Montgomery, has quickly become one of the highest volume Fiat Studios in the Southeast. The name John Montgomery will sound familiar to Fiat fans in the know because John is also the President of the FIAT Club of America, the largest and most active Fiat club in North America. John brings his passion for the brand to Benson and also his creative approach to marketing.
For example, Benson Fiat has a unique "Fly and Drive" program, where you can fly in and drive home in a new Fiat 500. Benson FIAT will provide up to a $250 travel allowance so you can fly into Greenville-Spartanburg International Airport, stay at a hotel in nearby Greer, SC and then will pick you up and have your Fiat 500 detailed, fueled and ready for you to drive home! They'll even locate a car in the Southeast for you. It is a terrific way to buy a car and is giving Benson FIAT a reputation as an enthusiast's dealer.
The above video and image showcase Benson FIAT's fun and enthusiastic approach to marketing the Fiat brand.
Benson FIAT is part of a family owned business that stretches back to when Jim Benson opened his first car dealership in 1946. Today, Benson has the largest Chrysler-Dodge-Jeep dealership in South Carolina along with Ford, Nissan and Cadillac dealerships located throughout the state. Situated behind the Fiat Studio is Jim Benson's Memory Lane Car Museum, one of South Carolina's most celebrated car collections. This private museum is occasionally opened to the public for special events and tours and is well worth a trip just to see.
We're happy to welcome Benson FIAT to our list of the top Fiat Studios in the country. Make sure you stop by and say hi to John and his team!
Images courtesy of Benson FIAT