Fiat 500 USA Homepage

What's new in the Fiat 500 world

Driving the Fiat 500 Abarth Automatic

With lightning fast shifts, the Fiat 500 Abarth automatic is not your typical slushbox automatic

Fiat 500X Earns Highest Safety Award

The Fiat 500X has the highest possible IIHS safety rating in its class

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Giulia Quadrifoglio Debut

Watch the Alfa Romeo Giulia Quadrifoglio Debut Video at the LA Autoshow

Fiat 500 Abarth Oil Change

Everything you need to know about changing the oil on a Fiat 500 Abarth and 500 Turbo


Your One Stop FIAT 500 Shop!

Friday, March 22, 2013

Benson FIAT: 500c Abarth Cabrios Arriving Now!

Fiat 500c Abarth Cabrio at Benson FIAT

Fiat 500c Abarth Cabrio models have begun arriving at Fiat Studios across the country!

Benson FIAT of Greer, South Carolina dropped us a note to say they just received their new 500c Abarth Cabrio and wanted to share some images with us. Particularly interesting is the Abarth's larger rear spoiler compared to the 500c Cabrio's.  Benson FIAT expects to see more 500c Abarth Cabrios showing up in the next few weeks as Fiat gears up for the Spring selling season.

Fiat 500c Abarth Cabrio rear roof spoiler
Fiat 500c Abarth Cabrio aggressive rear roof spoiler.

Fiat 500c Cabrio rear roof spoiler
Standard Fiat 500c Cabrio rear roof spoiler.  Notice the different shape.

The Benson FIAT Studio opened in June 2012 and under the leadership of Studio Manager John Montgomery, has quickly become one of the highest volume Fiat Studios in the Southeast. The name John Montgomery will sound familiar to Fiat fans in the know because John is also the President of the FIAT Club of America, the largest and most active Fiat club in North America. John brings his passion for the brand to Benson and also his creative approach to marketing.

Fiat 500c Abarth Cabrio opened up

For example, Benson Fiat has a unique "Fly and Drive" program, where you can fly in and drive home in a new Fiat 500. Benson FIAT will provide up to a $250 travel allowance so you can fly into Greenville-Spartanburg International Airport, stay at a hotel in nearby Greer, SC and then will pick you up and have your Fiat 500 detailed, fueled and ready for you to drive home! They'll even locate a car in the Southeast for you. It is a terrific way to buy a car and is giving Benson FIAT a reputation as an enthusiast's dealer.

Fiat 500c Cabrio
The above video and image showcase Benson FIAT's fun and enthusiastic approach to marketing the Fiat brand.

Benson FIAT is part of a family owned business that stretches back to when Jim Benson opened his first car dealership in 1946. Today, Benson has the largest Chrysler-Dodge-Jeep dealership in South Carolina along with Ford, Nissan and Cadillac dealerships located throughout the state. Situated behind the Fiat Studio is Jim Benson's Memory Lane Car Museum, one of South Carolina's most celebrated car collections. This private museum is occasionally opened to the public for special events and tours and is well worth a trip just to see.

We're happy to welcome Benson FIAT to our list of the top Fiat Studios in the country. Make sure you stop by and say hi to John and his team!

 (888) 452-2592

Benson FIAT Studio

Images courtesy of Benson FIAT

1 comment:

John G. said...

I picked up my Abarth convertible last Wednesday, here in San Diego, from Kearny Mesa Fiat. The sales rep said that they had six coming in, and that they were all spoken for (a fellow was picking up his at the same time as me).

What a car! I took it on a prescheduled trip to Tucson the following day, and it was a wonderful trip: 31-32 MPG while going 70-75 MPH with the top and windows down. The six other guys that I was meeting enjoyed driving the car, and were nothing but complimentary.

I could not be happier with my Abarth convertible, and am most happy that I waited for it!