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Tuesday, October 30, 2012

New Fiat Custom Shop Announced

Now accessorizing your Fiat 500 is easier than ever. Fiat USA has just unveiled a new program that allows you to customize your Fiat 500 or 500 Abarth right at your Fiat Studio even before you take delivery of it! The program is called the Fiat Custom Shop, and gives owners the ability to order genuine Fiat accessories and have them factory fitted with the price included with their monthly payments.

The Fiat Custom Shop is an actual upfit center located just outside of the Fiat 500 assembly line. Currently there are 60 parts offered, but the goal is to add to that tally month by month until a very extensive lineup is available including emission compliant high performance parts.  The Fiat Custom Shop opens this week!

Below are the preliminary details released today at SEMA:

New Fiat Custom Shop

Offering quality-tested and factory-installed Fiat 500 parts right from the manufacturer, the new Fiat Custom Shop will offer hassle-free individualization with a menu of packages that feature Genuine FIAT Parts by Mopar. The new Fiat Custom Shop will also give consumers the opportunity to finance these added packages with their monthly payments.

Mopar and FIAT Brand North America collaborated to design a world-class factory-installed upfit program. During the vehicle-ordering process, Fiat 500 customers may select from a range of accessory packages, packages that have been thoroughly validated and quality-tested to the exact engineering specifications and warranty requirements of the U.S.-spec Fiat 500.

The Fiat Custom Shop will offer select exterior and interior options. Interior packages will include Katzkin seating, premium trim packages with a variety of leathers, suedes, colors, two-tone combinations, and piping, stitch and embroidery options.

For those who simply want to add accessories and performance parts to their Fiat 500 at their dealership, Mopar offers more than 150 from which to choose. From an accessories standpoint, free-standing features range from graphics to roof racks to carriers. For performance, FIAT Studios offer a variety of performance parts including cat-back exhaust, brake kits and suspension parts for ultimate handling.

Images and Press Release: Fiat USA

1 comment:

Charlie Lindstrom said...

Do we have any details on when this will be up & running & how/where to access this?