Thursday, August 30, 2012
The Fiat 500 has earned another accolade. Strategic Vision has announced its 2012 Total Quality Awards™ winners and the Fiat 500 has taken the top spot in its segment.
The Fiat 500 was ranked number one in Total Quality in the small car category, beating the Nissan Sentra, Chevrolet Sonic, Honda Civic and Mazda Mazda3 among others. The Total Quality Award measures the overall ownership experience.
Total Quality Index score as ranked by customers:
1 Fiat 500 Hatchback 869
2 Smart fortwo Coupe 858
3 Nissan Sentra 856
4 Chevrolet Sonic 853
5 Mazda Mazda3 Sedan 847
6 Honda Civic 846
6 Hyundai Elantra Sedan 846
8 Kia Forte 840
9 Chevrolet Cruze 838
10 Mitsubishi Lancer 837
Segment Average: 837
According to Strategic Vision, differences of 3-5 points in this scoring system are significant, so the Fiat 500s score over its competitors is impressive.
Strategic Vision is a research firm that specializes in understanding consumer decision making and used by a variety of Fortune 100 clients. Strategic Vision has presented Total Quality Awards™ annually since 1995.
The Total Quality Index score is based on the following:
Satisfaction with the complete ownership experience
Perception of quality
Owner reported delight
Future purchase intent
Emotional attachment to vehicle
In the press release that accompanied the announcement, Strategic Vision said:
Perhaps the biggest surprise is the most improved corporation—Chrysler Group. “They are definitely beginning to turn things around and the Fiat 500 (Small Car Segment winner) is just one example. Attributes like Fiat 500's Exterior Styling and Workmanship, and even Sound Systems, all become part of the Total Quality equation when one explicitly captures the heart and mind of how customer's think when spending $20,000 to $100,000 on a vehicle,” adds Darrel Edwards, Ph.D. and Strategic Vision Chairman/Founder.
Source: Strategic Vision