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Tuesday, February 7, 2012
Fiat 500 Sales for January Beat MINI Cooper Sales
Fiat 500 sales figures are in for January, and they have once again beaten MINI Cooper sales. Last month, 1911 Fiat 500s were sold compared to 1710 MINI Cooper Hardtop and Convertibles sold. This is the fourth time Fiat beat MINI sales since last March, the first month the Fiat 500 went on sale. MINI figures are used because they are the closest competitor type and offer perspective to the sales figures posted.
July 2011 Sales
August 2011 Sales
September 2011 Sales
January 2012 Sales
Fiat sold 25,191 cars during the 10 months it was on sale last year. Taken by itself, this figure would be considered a respectable showing for the niche car that had only half of its 130 dealers open during most of that time. However, Fiat shot themselves in the foot with a prediction of selling 50,000 units during its first year. Where this figure came from will always be in question, but it put the 500 under the burden of not meeting its first year's sales forecast and has garnered the attention of those who look for a quick headline.
Follow this link here to read more about Fiat sales. Below is a video where Sergio Marchionne, CEO of Fiat SpA gives some insight on Fiat 500 sales.
Fiat 500 sales forecast for 2012 is 25,000 - 35,000 cars, a much more realistic goal. Now with the dealer body fully up and running, a hugely successful Super Bowl ad, the launch of the new Fiat 500 Abarth coming this quarter and the Fiat 500 EV scheduled by year's end, 2012 promises to be an exciting year for the Fiat 500. Stick around!