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Wednesday, February 8, 2012

Fiat 500 Abarth Super Bowl Ad Draws the Largest Online Traffic Increase

US Fiat 500 Abarth Seduction TV ad

The Fiat 500 Abarth "Seduction" Super Bowl Ad scored the largest online traffic increase according to Edmunds.com. Edmunds measured the impact of each Super Bowl car ad on its auto site, and found traffic to the Fiat 500 page increases 138 percent. Fiat500USA.com also had a huge spike of 10,000 pageviews during that one hour alone. Site traffic here is up an average of 70% since the ad aired.

US Fiat 500 Abarth Seduction's Catrinel Menghia

The Fiat 500 Abarth ad kicks off the year on a high note. This year will be an exciting year for Fiat 500 fans with the launch of the Fiat 500 Abarth this spring, the unveiling of both the new Fiat 500L in Geneva next month and the Fiat 500 EV electic car towards the end of the year.

Images: Chrysler Media

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