The Fiat 500 appeals to a wide variety of demographics; young and old, affluent or just starting out, the 500 offers something for everyone. Original thinking was the 500 would do better in urban areas, but surprisingly, one of the biggest markets for the Fiat 500 is in the wide open spaces of Texas. The #1 Fiat dealer in Texas is FIAT of Austin, which also happens to be the #2 Fiat dealer in the Nation.
Their passion for the Fiat brand is quite evident when you visit their Studio or even their Facebook page. It has no doubt helped propel them to the top. FIAT of Austin sent us a video introduction to the Fiat 500 by Gucci, a car that has become popular with chic, fashion conscious consumers in their market.
The Fiat 500 is an exciting, fun car and it's great to see a dealer embrace that essence. Visit these links to see what I mean: