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Monday, October 10, 2011

FIAT USA Debuts First Fiat 500 Commercial Featuring Jennifer Lopez


  • First Fiat 500 commercial featuring Jennifer Lopez begins to air Monday, Oct. 10 on national broadcast and cable networks
  • New ad, ‘My World,’ features song, ‘Until It Beats No More,’ from Lopez’s new album ‘Love?’ (Island Def Jam)
  • Additional Fiat 500 advertising to follow in partnership with Jennifer Lopez later in the year

The FIAT brand is debuting the first 2012 Fiat 500 commercial featuring actress, entertainer, philanthropist and entrepreneur, Jennifer Lopez.



The commercial, titled “My World,” is voiced-over by Lopez, who is seen driving a Fiat 500 Cabrio as she travels through the streets of Manhattan to the Bronx where she grew up. The new ad explores her personal take on how life in the New York City borough continues to inspire her to be tougher, to stay sharper and to think faster. “My World” features the song, “Until It Beats No More,” from Lopez’s new album, “Love?”(Island Def Jam) and will begin airing on national broadcast and cable networks on Monday, Oct. 10.

“The primary objective of ‘My World’ was to explore the story of Jennifer Lopez, who is a cultural icon. We watch as she leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by,” said Olivier Francois – Head of Fiat and Chief Marketing Officer and Brand Marketing Communications, Chrysler Group LLC. “The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we’re going and serve as a source of inspiration to achieve our goals in life. That drive and determination is the common thread that is shared with the Fiat brand and our philosophy that ‘Life is Best When Driven.’”

The new commercial highlights the engineering and performance of the 2012 Fiat 500 as it explores the backdrop of urban life in and outside of New York City.

“The design, engineering and performance of the 2012 Fiat 500 is developed to react to the driver’s needs on the city streets as if it were born in the city and made for the city,” Francois said.

A 60-second and a 30-second version of “My World” can be viewed at the FIAT brand Facebook page here and on the FIAT brand YouTube channel here. The commercial was created in partnership with Doner of Detroit.

Last month, the FIAT Brand announced its collaboration with Lopez, which included placement of the 2012 Fiat 500 Cabrio in Lopez’s new music video, “Papi,” as well as a 30-second trailer of the video, featuring the vehicle which aired on local and national broadcast networks.

Fiat USA Press Release

1 comment:

Anonymous said...

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