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Register Now For The Fiat FreakOut!

The Fiat FreakOut is the largest Fiat event of the year. Make plans now so you don't miss it!

Fiat 500X All- Wheel-Drive System Explored

The Fiat 500X has an advanced All-Wheel-Drive system. See how it outperforms the competition.

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Stelvio Debut

Watch the Alfa Romeo Stelvio Debut Video at the LA Autoshow

Fiat 500X Uconnect Update

How to update the Uconnect 6.5 in a Fiat 500X

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Friday, September 9, 2011

US Fiat 500 by Gucci Unveiled in New York; New Website Launched


Fiat and Gucci unveiled the much anticipated Fiat 500 by Gucci yesterday, during the Fashion's Night Out Event held at Gucci's 5th Avenue showroom in New York. On hand were Laura Soave, Head of Fiat Brand in the US and Olivier François, newly appointed global Head of Fiat Brand and Chief Marketing Officer on September 1, 2011.

Laura Soave and Olivier François pose with Laura Lendrum, the head of Gucci USA

Along with yesterdays unveiling, Fiat USA has launched a 500 by Gucci site to further whet the appetite for this limited edition car. The sought after 500 by Gucci has already gathered 3,000 pre-orders from around the world. US orders are to begin shortly with vehicle deliveries anticipated at years end.




Click on the links below to view photo albums of the event:



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