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Saturday, September 10, 2011

Sample the Fiat 500 at a Mall Near You

Going to the mall just got a whole lot more appealing. Fiat is bringing the Fiat 500 to shopping malls across the country to show off its world famous charm and give shoppers the opportunity to take one for a spin.

Watching a commercial can only go so far, but actually experiencing the way the car drives, the room and versatility are much better ways to get the word out on what the 500 is all about.

Read all the details below, and make your plans!

The FIAT Brand Takes Test Drives Direct to Customers at Local Shopping Malls
  • Shopping for the latest fashion styles now includes the 2012 Fiat 500
  • Consumers in 20 cities presented with convenient weekend test-drive opportunities
September 9, 2011 , Auburn Hills, Mich. - The FIAT brand is bringing the 2012 Fiat 500 and 500 Cabrio to shopping malls across the nation. Starting in 20 cities, consumers can get behind the wheel and experience first-hand the simple design, beautiful craftsmanship and timeless value of the new Fiat 500 (Cinquecento) models.

Laura Soave, Head of Fiat Brand North America and Olivier François, Global Fiat Brand Head

“Our new Fiat 500 and 500 Cabrio deliver simply more – more Italian-by-design styling, more value and more efficiency, all intelligently tailored for our American customers,” said Laura Soave, Head of FIAT Brand North America. “We want people across the country to personally experience the exceptional attributes of the Fiat 500 so they know that there is a new alternative within the small-car segment.”

Palmen FIAT

The FIAT brand weekend test drives kick-off the month of September and will continue through November. Product specialists will be on hand to talk with consumers about the Fiat 500 and answer any questions. All test drives will take place during mall hours, and test-drive participants will each receive a $15 mall gift card.

Locations and dates include:
Tacoma Mall, Tacoma, WA
Sat., Sept. 10 – Sun., Sept.11

Orland Square, Orland Park, IL
Sat., Sept. 10 – Sun., Sept. 11

Washington Square Mall, Portland, OR
Sat., Sept. 17 – Sun., Sept. 18

Briarwood Mall, Ann Arbor, MI
Sat., Sept. 17 – Sun., Sept. 18

South Shore Plaza, Braintree, MA
Sat., Sept. 24 – Sun., Sept. 25

Stonebridge Mall, Pleasanton, CA
Sat., Sept. 24 – Sun., Sept. 25

Brea Mall, Brea, CA
Sat., Oct. 1 – Sun., Oct. 2

Roosevelt Field Mall, Garden City, NY
Sat., Oct. 1 – Sun., Oct. 2

Potomac Mills, Woodbridge, VA
Sat., Oct. 8 – Sun., Oct. 9

Ontario Mills Mall, Ontario, CA
Sat., Oct. 8 – Sun., Oct. 9

Mall of Georgia, Buford, GA
Sat., Oct. 15 – Sun., Oct. 16

South Tower Center, Sandy, UT
Sat., Oct. 15 – Sun., Oct. 16

Seminole Town Center, Sanford FL
Sat., Oct. 22 – Sun., Oct. 23

Tower Center at Aurora, Aurora CO
Sat., Oct. 22 – Sun., Oct. 23

Town Center at Boca Raton, Boca Raton, FL
Sat., Oct. 29 – Sun. Oct. 30

North East Mall, Hurst, TX
Sat., Oct. 29 – Sun., Oct. 30

Barton Creek Square, Austin, TX
Sat., Nov. 5 – Sun., Nov. 6

Dadeland Mall, Miami, FL
Sat., Nov. 5 – Sun., Nov. 6

The Florida Mall, Orlando, FL
Sat., Nov. 12 – Sun., Nov. 13

Katy Mills, Katy TX
Sat., Nov. 12 – Sun. Nov. 13

*Last image courtesy of Palmen FIAT

Chrysler Media press release

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