Fiat SEMA Design Challenge

Fiat and MOPAR have come up with a neat contest to design your own vehicle wrap. Prizes will be awarded and the winning designs will be displayed at this year's SEMA show in November. Be sure to check out the details below and GO FOR IT!

The FIAT Brand Teams Up With Mopar® to Announce the ‘FIAT SEMA Design Challenge’

• FIAT fans can create their own custom Fiat 500 vehicle wrap and enter for a chance to win prizes
• The top three winning designs will be wrapped live within the Mopar Alley at SEMA
• Complete list of Mopar accessories at www.mopar.com

September 29, 2011 , Auburn Hills, Mich. - The FIAT brand has teamed up with Mopar® to launch the ‘FIAT SEMA Design Challenge,’ a social media contest allowing fans to create a custom Fiat 500 vehicle wrap. Participants can enter their design to win prizes and have the opportunity to see their vehicle design wrap on display Tues., Nov. 1 through Fri., Nov. 4 within the Mopar Alley at the 2011 Specialty Equipment Market Association (SEMA) show in Las Vegas.

“The FIAT SEMA Design Challenge encourages the core values of the FIAT brand; self-expression, inspiration and creativity and there is no better place than the annual SEMA show, where passionate owners and fans can showcase their customized creations,” said Laura Soave, Head of FIAT Brand North America. “We know just how creative our fans can be and this is an excellent opportunity to showcase their talent and see their designs come to life.”

“Our new Fiat 500 is the perfect canvas for customization,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “With more than 150 quality-tested accessories, Mopar can help Fiat 500 fans personalize their ride.”

To engage and create their own personal vehicle wrap, participants can download a vehicle wrap template on the FIAT Facebook page(www.facebook.com/fiatusa). Design Challenge contestants have until Wed., Oct. 5 to upload their design submissions and the top 10 designs will appear on the FIAT Facebook page where fans can vote for their favorite designs. The top three most-voted vehicle wrap designs will be featured at the 2011 SEMA show.

Winners will be announced Wed., Oct. 19. Participants must be 18 years of age or older to enter. Contestants can enter more than once, but each entry must be uploaded individually.


Chrysler Media press release