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Thursday, August 18, 2011

"Simply More by Fiat" Event in Chicago

Fiat USA is hosting another "Simply More by Fiat" Outdoor Cinema Experience this weekend. This time it is in downtown Chicago and runs from Friday, August 19 through Sunday, August 21. Fiat really knows how to throw a party and like the New York event from last week, it is something you simply can not miss!

Read about it below and then make your plans!

FIAT Brand to Host ‘Simply More by FIAT,’ an Outdoor Cinema Experience in Downtown Chicago

August 17, 2011 , Chicago - FIAT Brand North America is bringing its debut commercial “Drive-in” to life as it sets up a weekend-long celebration and outdoor cinema in downtown Chicago starting Fri., Aug. 19 – Sun., Aug. 21.

Attendees to the “Simply More by FIAT” experience will be able to spend an afternoon relaxing in the Café al fresco with complimentary espresso and gelato, play a round of bocce ball and listen to music provided by local DJs performing throughout the day.

Starting at 8 p.m. and in true “drive-in” style, the brand will show a double feature, an original film along with its remake, each night, signifying the reintroduction of the FIAT brand to North America. Participants also can reserve seating for the movie in a new 2012 Fiat 500 or 500 Cabrio model.

Dates and Location:
Fri., Aug. 19 – Sun., Aug. 21
521 N. Clark St., between W. Grand Ave. and W. Illinois St., Chicago
Opens to the public at noon, movies begin at 8 p.m.

  • 40 vehicles available for consumers to view double feature movie
  • Italian-theme concession stand, bocce ball and DJ
  • Movies can be seen on 52-foot inflatable screen
  • Test drive vehicles from noon - 8 p.m.
Courtesy of Chrysler Media

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