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Register Now For The Fiat FreakOut!

The Fiat FreakOut is the largest Fiat event of the year. Make plans now so you don't miss it!

Fiat 500X All- Wheel-Drive System Explored

The Fiat 500X has an advanced All-Wheel-Drive system. See how it outperforms the competition.

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Stelvio Debut

Watch the Alfa Romeo Stelvio Debut Video at the LA Autoshow

Fiat 500X Uconnect Update

How to update the Uconnect 6.5 in a Fiat 500X

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Thursday, August 18, 2011

"Simply More by Fiat" Event in Chicago


Fiat USA is hosting another "Simply More by Fiat" Outdoor Cinema Experience this weekend. This time it is in downtown Chicago and runs from Friday, August 19 through Sunday, August 21. Fiat really knows how to throw a party and like the New York event from last week, it is something you simply can not miss!

Read about it below and then make your plans!

FIAT Brand to Host ‘Simply More by FIAT,’ an Outdoor Cinema Experience in Downtown Chicago


August 17, 2011 , Chicago - FIAT Brand North America is bringing its debut commercial “Drive-in” to life as it sets up a weekend-long celebration and outdoor cinema in downtown Chicago starting Fri., Aug. 19 – Sun., Aug. 21.

Attendees to the “Simply More by FIAT” experience will be able to spend an afternoon relaxing in the Café al fresco with complimentary espresso and gelato, play a round of bocce ball and listen to music provided by local DJs performing throughout the day.

Starting at 8 p.m. and in true “drive-in” style, the brand will show a double feature, an original film along with its remake, each night, signifying the reintroduction of the FIAT brand to North America. Participants also can reserve seating for the movie in a new 2012 Fiat 500 or 500 Cabrio model.

Dates and Location:
Fri., Aug. 19 – Sun., Aug. 21
521 N. Clark St., between W. Grand Ave. and W. Illinois St., Chicago
Opens to the public at noon, movies begin at 8 p.m.


Festivities
  • 40 vehicles available for consumers to view double feature movie
  • Italian-theme concession stand, bocce ball and DJ
  • Movies can be seen on 52-foot inflatable screen
  • Test drive vehicles from noon - 8 p.m.
Courtesy of Chrysler Media

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