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The NEW 2021 Fiat 500 debut!

Read all about the exciting NEW Fiat 500 debuting in Europe.

Get the 2019 Fiat 500 before they're gone!

Complete pricing details on the new 2019 Fiat 500 are here.

Fiat 500X All-Wheel-Drive System-Explored

A look at the 500X's All-Wheel-Drive system and how it stacks up to the competition

Fiat 124 Spider!

Everything you need to know about the new Iconic Fiat 124 Spider.

The Roomy Fiat 500L

The Fiat 500L has the room of a full-sized car within its subcompact dimensions. Learn more about this versatile car

Why are Fiat enthusiasts crazy about their cars?

Articles that look at some of the great cars, features and accomplishments that make up the Fiat Brand

Monday, August 22, 2011

Fiat USA is Hitting the Streets

Fiat has had a busy weekend. They were at Concorso Italiano, Woodward Dream Cruise and hosted 'Simply More by FIAT" in Chicago. Along with conventional advertising, 'hands on' is a fundamental part of the Fiat brand's marketing strategy.

Having people sit in and experience the style, comfort and roominess of the Fiat 500 arguably goes a lot farther than a thirty second TV ad could ever go.

Fiat USA kicked off the 'Simply More by FIAT" marketing campaign in early August with a new TV ad and events that will make various stops across the country. Many tens of thousands are estimated to have so far experienced the 500 through these events and there are still two more to occur. The next 'Simply More' event will take place in Miami this weekend, with the final event the following weekend in Los Angeles:

Miami Event - Canceled due to Hurricane Irene*
Friday, August 26 at 2:00pm - August 28 at 12:00am
1111 Lincoln Rd
Miami, FL

Los Angeles Event
Saturday, September 3 at 2:00pm - September 5 at 12:00am
Santa Monica Pier
Los Angeles, CA

Here is a recap of the past weekends festivities with links to their photo albums and pages.

'Simply More by FIAT' in Chicago

Concorso Italiano

Woodward Dream Cruise Facebook Page


*Updated Aug 26

With thanks to Chrysler Media

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