Fiat has had a busy weekend. They were at Concorso Italiano, Woodward Dream Cruise and hosted 'Simply More by FIAT" in Chicago. Along with conventional advertising, 'hands on' is a fundamental part of the Fiat brand's marketing strategy.
Having people sit in and experience the style, comfort and roominess of the Fiat 500 arguably goes a lot farther than a thirty second TV ad could ever go.
Fiat USA kicked off the 'Simply More by FIAT" marketing campaign in early August with a new TV ad and events that will make various stops across the country. Many tens of thousands are estimated to have so far experienced the 500 through these events and there are still two more to occur. The next 'Simply More' event will take place in Miami this weekend, with the final event the following weekend in Los Angeles:
Miami Event - Canceled due to Hurricane Irene*
Los Angeles Event
Saturday, September 3 at 2:00pm - September 5 at 12:00am
Santa Monica Pier
Los Angeles, CA
Here is a recap of the past weekends festivities with links to their photo albums and pages.
'Simply More by FIAT' in Chicago
Woodward Dream Cruise Facebook Page
*Updated Aug 26
With thanks to Chrysler Media