The Fiat 500 by Gucci is expected to be available in the US by the end of the year. In the below video, Lapo Elkann, one of the creators of the car, and great-grandson of the founder of Fiat, introduces the Fiat 500 by Gucci at the 2011 Geneva Motor Show.
The Fiat 500 by Gucci has been very well received and to date, there are more than 3,000 pre-orders from around the world. Recently added to the Fiat 500 by Gucci line is a Cabrio 500c version.
In Europe, orders will start in August. The car will be distributed worldwide and from September will be on display in selected Italian Fiat showrooms. Orders for the US version are rumored to start in October.
The new convertible version will be available in two colours: white with matte chrome-plated elements and glossy black with shiny chrome-plated accents. For both, the soft top is black and will have the characteristic green-red-green Gucci web pattern printed lengthwise (the same graphic pattern is sported on the side of the car).
Source: Fiat SpA