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Driving the Fiat 500 Abarth Automatic

With lightning fast shifts, the Fiat 500 Abarth automatic is not your typical slushbox automatic

Fiat 500X Earns Highest Safety Award

The Fiat 500X has the highest possible IIHS safety rating in its class

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Giulia Quadrifoglio Debut

Watch the Alfa Romeo Giulia Quadrifoglio Debut Video at the LA Autoshow

Fiat 500 Abarth Oil Change

Everything you need to know about changing the oil on a Fiat 500 Abarth and 500 Turbo

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Sunday, August 14, 2011

Check Out "Simply More by Fiat" in New York City



There is still time to visit Fiat's "Simply More" event in New York City this weekend. This is one of the must see events in New York City this weekend. Held in Times Square, the event entertained thousands of New Yorkers and visitors from all over.



The festivities include live games, music, Italian refreshments and treats. In keeping with Fiat's new TV commercial "Drive In", thirty Fiat 500 sedans and cabrios are arranged "Drive In" style, and positioned to watch movies being played on the Time Square jumbotron for all to enjoy.


Experiential or "Hands On" marketing is an essential part of Fiat marketing and judging by all the enthusiastic people who sat in and had their picture taken next to the cars, I'd say Fiat is on the right track! Look for the "Simply More by Fiat" event to visit Chicago, Miami and Los Angeles in the coming weeks.



Dates and Location:
•Saturday, Aug. 13 – Sunday, Aug. 14
•New York – Times Square
•7th Ave. between 43rd St. and 44th St. (Military Island)
•Opens to the public at 2 p.m., movie begins at dusk
•More than 30 vehicles placed along Military Island reserved for consumers to view double feature





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