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Thursday, May 26, 2011

Fiat Friday at FIGO Giveaway Contest

Fiat USA has teamed up with the renown FIGO hair and beauty salon in Birmingham, Michigan to support the charity Forgotten Harvest.

The mission of Forgotten Harvest is to relieve hunger in the Detroit metropolitan community by rescuing surplus, prepared and perishable food and donating it to emergency food providers. Read more about this worthy charity here at the Forgotten Harvest website.

FIGO is an award winning salon that is known for creating superb fashion and beauty designs for their clientèl.

FIGO (fee-go) is Italian for "great, cool, hip, the best" and really is the perfect adjective to also describe the Fiat 500.

Here is the FIGO website.

Fiat USA will be giving away a new 2012 Fiat 500. The FIGO + FIAT 500 Vehicle Giveaway contest runs from 8 a.m. Friday, March 25 to 6 p.m. Friday, August 12, 2011. The grand prize winner will be announced Saturday August 13, 2011 at the FIGO Client Appreciation Event at Tre Monte Ristorante in Troy.

It is easy to enter the contest: come into FIGO for a service or just fill out an official entry form (available at FIGO) and deposit it in the contest box. No purchase necessary.

Below is the press release with the details:

Celebrate FIAT at FIGO on Fridays and Support Forgotten Harvest’s Fight to End Hunger
  • Every Friday visitors to FIGO Salon can feel beautiful inside and out as Fiat and FIGO work to support Forgotten Harvest’s mission to relieve hunger in Metropolitan Detroit
  • Enter the ‘FIGO + FIAT 500’ vehicle giveaway for an opportunity to win a 2012 Fiat 500
Auburn Hills, Mich. , May 26, 2011 - Friday has been renamed “FIAT at FIGO on Fridays” at the FIGO Salon located in Birmingham, Mich. Both Fiat and FIGO are working together to show support for Forgotten Harvest’s mission. Each Friday through Aug. 12, FIGO will donate 10 percent of all retail sales to Forgotten Harvest and will hold a weekly silent auction from local merchants to benefit the charitable organization.

“The Fiat brand is proud to partner with FIGO Salon to support the Forgotten Harvest organization and in a unique and fun manner,” said Laura Soave, Head of Fiat Brand North America. “This is a perfect opportunity to give back to the community and, working together with a local salon that appreciates style and design as much as the Fiat brand, makes it that much more significant.”

One lucky visitor to the salon also will have an opportunity to win their very own 2012 Fiat 500 by entering the “FIGO + FIAT 500” vehicle giveaway. To enter the contest, visitors can fill out an entry form at the salon, no purchase is necessary. One grand prize winner will be selected in a random drawing held on Aug. 13. The contest is open only to legal residents of Michigan, Indiana and Ohio, 18 years of age or older.

“We are thrilled to see Fiat launching in North America,” said Rino Marra, Owner of FIGO Salon. “Working together has been fantastic. Fiat offers such a sleek and sexy style which is a perfect fit for consumers and our clientele.”

Attendees to Fiat at FIGO on Fridays also will be able to participate in FIGO Salon’s client appreciation event, “Driven by Style,” an invitation-only annual event, typically reserved for FIGO clients. Driven by Style will be held at the Tre Monti Ristorante in Troy, Mich., on Saturday, Aug 13.

For more information on FIAT FRIDAY at FIGO Salon visit

1 comment:

Jim said...

Although I've seen the Fiat 500 while in Italy,
I saw my first Fiat 500 yesterday in the States. Espresso color. Looked beautiful.