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Friday, March 18, 2011

Chrysler Canada Celebrates Arrival of Fiat 500

Yesterday, two hundred Fiat 500s paraded through the streets of Quebec to celebrate the arrival of the Fiat 500 in Canada. The Fiat 500 has already garnered a lot of attention in Canada, where its European design heritage is well appreciated.

Below is the official Chrysler Canada press release:

Fiat hits the streets in Canada after 27 Years

*Two hundred of the highly anticipated, first Fiat 500 cars will drive away from the Quebec Business Centre today
*Fiat 500 is a fuel efficient, well-engineered and stylish product that is well suited for the Canadian market

March 18, 2011 , Montreal - Chrysler Canada celebrated the official return of the Fiat brand to Canada as more than 200 Fiat 500 vehicles were paraded from the Quebec Business Centre along the TransCanada Highway to their respective dealerships. The vehicles have also begun to arrive in designated Fiat studios in select Chrysler Canada dealerships throughout the country.

“We are thrilled that the first highly anticipated Fiat 500s have started to land on Canadian soil because the vehicle is ideally suited for this market,” said Reid Bigland, President and CEO, Chrysler Canada. “There are more and more happy customers every day who are enjoying the European technology, Italian style and 55-mpg fuel economy the Fiat 500 offers.”

The Fiat 500 Prima Edizione (First Edition) models, which became available to designated Fiat followers through an online reservation on in November, completely sold out in less than 12 hours. Five hundred of these limited-edition vehicles were offered for sale, each with a unique numbered badge. The Fiat 500 is built in Toluca, Mexico.

The Fiat 500 comes in three models (Pop, Sport and Lounge) and is available in 14 vivid exterior colours, with 11 unique seat combinations and five wheel choices. The vehicle features the state-of-the-art 1.4-litre MultiAir® engine coupled with a manual five-speed or automatic six-speed transmission. It delivers enhanced power, fuel efficiency (up to 55 mpg) and refinement. Pricing for the Fiat 500 starts at $15,995.

Chrysler Canada

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