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Tuesday, January 11, 2011

Fiat 500 Makes Official Debut at 2011 Detroit Auto Show


The Fiat 500 makes its official debut at the 2011 Detroit Auto Show this week. The public show runs January 15 thru the 23 and will feature seven 2012 Fiat 500s. If you are in the area, now is your chance to see the 500 in person. Don't miss it!

Below are highlights from the Fiat Press release:


It’s Showtime: Fiat North America Brings Italian Flavor To Its First North American International Auto Show (NAIAS) With New 2012 Fiat 500 Models

* New 2012 Fiat 500 models at the 24th NAIAS display contemporary styling, beautiful craftsmanship and city-friendly proportions combined with intelligent adaptions for American roads
* New 1.4-liter engine with state-of-the-art MultiAir® technology, invented and patented by Fiat Group, delivers power, fuel efficiency and refinement
* Three models, 14 exterior colors and 14 unique seat color and material combinations will allow customers to configure ‘their own’ Fiat 500 at www.fiatusa.com
* Starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $15,500


January 10, 2011 , Auburn Hills, Mich. - Fiat North America made its first official debut at the 2011 North American International Auto Show today with a colorful display of seven 2012 Fiat 500 (Cinquecento) models and one historic model. With beautiful Italian styling, timeless functionality, efficient design and innovative technology – the same attributes that made the original version a timeless icon – the new Fiat 500 is relevant for an entirely new generation of drivers.


“Detroit is our home base in America,” said Laura Soave, Head of Fiat Brand North America. “With our new 2012 Fiat 500 models marking our first North American International Auto Show appearance, we couldn’t have asked for a better way to launch the brand and start the New Year. Loaded with Italian style, the new 2012 Fiat 500 provides our customers with the perfect blend of emotional design, rational appeal, high level of standard features and personalization options for our customers’ individuality to be recognized wherever they go.”



Check out more photos of the show at Fiat USA's Facebook page

Chrysler Media Press Release

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