The Fiat FreakOut is the largest Fiat event of the year. Make plans now so you don't miss it!
The Fiat 500X has an advanced All-Wheel-Drive system. See how it outperforms the competition.
A look at how the new Fiat 124 Spider stacks up against the original
Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team
FIAT 500, FIAT 500L, Fiat 500X AND FIAT 500 ABARTH SPECS
Monday, December 13, 2010
New Fiat 500 Dealers Enthusiastic After Meeting
Yesterday, December 13, Fiat USA held "Fiat Immersion Day”, the first in a series of business meetings for Fiat dealers. The meeting took place at Fiat USA's headquarters in Auburn Hills, Michigan, and featured a full day centered on the marketing and other details of the Fiat 500. Scheduled at the end of "Fiat Immersion Day" was a Ride and Drive event so dealers could compare the Fiat 500 to its competitors in the segment.
Below are the reactions of Fiat dealers emerging from the event and their candid comments on the prospects for success as the brand returns to North America.
Fiat dealer Lisa Copeland of Austin, TX
Fiat dealer Josh Towbin of Las Vegas, NV
Fiat dealer Jim Arrigo of West Palm Beach, FL
Fiat dealer Bob Davis of Signal Hill, CA
Fiat dealer Alfredo Gulla of Larchmont, NY
With thanks to Chrysler Media