Fiat 500 USA Homepage

What's new in the Fiat 500 world

Driving the Fiat 500 Abarth Automatic

With lightning fast shifts, the Fiat 500 Abarth automatic is not your typical slushbox automatic

Fiat 500X Earns Highest Safety Award

The Fiat 500X has the highest possible IIHS safety rating in its class

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Giulia Quadrifoglio Debut

Watch the Alfa Romeo Giulia Quadrifoglio Debut Video at the LA Autoshow

Fiat 500 Abarth Oil Change

Everything you need to know about changing the oil on a Fiat 500 Abarth and 500 Turbo

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Sunday, December 12, 2010

Fiat 500 Newspaper Pullout


Fiat USA treated newspaper readers throughout the country with an advertising pullout for the Fiat 500 this past week. The pullout is a teaser ad that gives a glimpse of the car and the 500's "life is best when driven" theme.

Teaser ads are used at the very beginning of an advertising campaign, and are designed to create curiosity, and even mystery, that gets attention for the campaign that follows. Expect to see more of these teaser ads for the Fiat 500 as we get closer to the media blitz within the next few months.






Special thanks to "Anonymous Reader" who provided the newspaper pullout

1 comment:

Anonymous said...

How does a newspaper pullout work?