The Fiat FreakOut is the largest Fiat event of the year. Make plans now so you don't miss it!
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Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team
FIAT 500, FIAT 500L, Fiat 500X AND FIAT 500 ABARTH SPECS
Sunday, December 12, 2010
Fiat 500 Newspaper Pullout
Fiat USA treated newspaper readers throughout the country with an advertising pullout for the Fiat 500 this past week. The pullout is a teaser ad that gives a glimpse of the car and the 500's "life is best when driven" theme.
Teaser ads are used at the very beginning of an advertising campaign, and are designed to create curiosity, and even mystery, that gets attention for the campaign that follows. Expect to see more of these teaser ads for the Fiat 500 as we get closer to the media blitz within the next few months.
Special thanks to "Anonymous Reader" who provided the newspaper pullout