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New 2018 Fiat 500 is Even More Fun to Drive

The new 2018 Fiat 500 now comes turbocharged, making it the most powerful car in its class. All the details here.

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The Fiat 500L has the room of a full-sized car within its subcompact dimensions. Learn more about this versatile car

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Sunday, December 12, 2010

Fiat 500 Newspaper Pullout

Fiat USA treated newspaper readers throughout the country with an advertising pullout for the Fiat 500 this past week. The pullout is a teaser ad that gives a glimpse of the car and the 500's "life is best when driven" theme.

Teaser ads are used at the very beginning of an advertising campaign, and are designed to create curiosity, and even mystery, that gets attention for the campaign that follows. Expect to see more of these teaser ads for the Fiat 500 as we get closer to the media blitz within the next few months.

Special thanks to "Anonymous Reader" who provided the newspaper pullout

1 comment:

Anonymous said...

How does a newspaper pullout work?