The Fiat 500 is one of the most awarded cars on the road today. Here is a look at some of the accolades the 500 has won.
The Fiat 500X has an advanced All-Wheel-Drive system. See how it outperforms the competition.
A look at how the new Fiat 124 Spider stacks up against the original
Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team
FIAT 500, FIAT 500L, Fiat 500X AND FIAT 500 ABARTH SPECS
Thursday, December 9, 2010
The 2012 Fiat 500 Press Kit
Efficient, elegant, useful, the design of the Fiat 500 can be described many ways. You would expect no less from the design of its very own press kit, which deserves special mention.
During the development of the press kit, there was a desire to provide the “Fiat Experience” and not just a traditional media kit. The resulting design cleverly incorporates the press kit booklet, espresso cup and saucer, and 4-gig jumpdrive containing images in an elegantly packaged, tiny watch-box-like size.
The press kits were presented to the media during the Fiat 500's launch and quickly became one of the most coveted items during the LA Auto Show. Here are some pictures and details of this rare item.
Presentation box measures approximately 5" x 5" x 5"
Presentation box contains:
2012 Fiat 500 press book which measures approximately 4 1/2" x 4 1/2" with 60 pages
USB with 2012 Fiat 500 press info and photographs
Fiat cup (measures approximately 2 1/4" high)
Saucer (measures approximately 4 1/2" diameter)
Special thanks to Chrysler Media