The second Fiat 500 Prima Edizione, donated for charity by Fiat North America, sold for $69,000. The auction was held at the National Italian American Foundation's 35th Anniversary Gala event on Saturday, October 23, 2010.
The car, a Fiat 500 Prima Edizione, features a sequential VIN and special numbered badge according to production order, and was car number 4. Last week, car Numero Uno (number 1) was auctioned at Toronto's 17th annual Venetian Ball and went for $85,000 (read more here).
Fiat 500 Prima Ediziones numbered 1 through 10 and number 500 were held in reserve by Fiat North America for charities, museums, etc.
Here are more details about Saturday's event, courtesy of Chrysler Media:
Prima Edizione Fiat 500 Auctioned at National Italian American Foundation’s 35th Anniversary Gala
*Fiat 500 Prima Edizione auctioned for $69,000
*Proceeds to benefit the National Italian American Foundation’s education and scholarship
*A total of 500 Prima Edizione vehicles will be sold in the United States
October 23, 2010 , Washington, D.C. -
Fiat North America auctioned off a limited edition Fiat 500, the Fiat Cinquecento ‘Prima Edizione,’ at the National Italian American Foundation (NIAF) 35th Anniversary Gala. The vehicle generated $69,000 and proceeds from the auction will benefit the NIAF’s education and scholarship program. The winning bidder of this special edition Fiat 500 was former EDS Vice Chairman, Paul Chiapparone, who resides in Palm Beach Gardens, Florida.
The National Italian American Foundation (NIAF) is a non-profit organization dedicated to preserving and promoting the heritage and culture of Americans of Italian descent. The NIAF gala is one of the premier annual events in the nation’s capital, attracting more than 3,000 guests from the United States and Italy.
“Fiat North America is delighted to be a part of the National Italian American Foundation’s 35th Anniversary gala,” said Laura Soave, Head of Fiat Brand North America. “We are honored to auction a special edition Fiat 500 Prima Edizione, knowing that the proceeds will help benefit the foundation’s education and scholarship program.”