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Tuesday, September 21, 2010
New Fiat dealers must be up by Feb 28...
Here's the latest Fiat dealer news; All Fiat dealers are expected to be up and running by February 28, 2011. Then in March, a full scale marketing campaign will ensue.
Fiat 500 production will begin in December with some cars making their way to dealers already able to handle the new cars before the February date. This time frame will enable Fiat to build up inventory and supply the growing dealer body.
Back on August 30, Fiat NA met with about 400 Chrysler dealers to outline the requirements to become a Fiat dealer in the United States. Prospective Fiat dealers must submit a competitive proposal for a Fiat franchise by Sept. 22.
These plans must include a detailed facility proposal including a letter of intent to meet Fiat's facility expectations, construction site plans, a budget and a construction time line.
As posted here before, dealers can start off with a showroom, but must have plans for a separate facility. This will be warranted as new Fiat models, such as the 500c and Abarth, will be coming shortly.
The Fiat Studio
Showrooms will be called The Fiat Studio and will be "inspired by modern Italian design." Each store is expected to have 20-37 Fiat specialists, with a service area between 5 -11 stalls.
Fiat NA believes its clients will be individuals with a strong appreciation of design, style and fashion and a strong appreciation of Italy and Italian culture. (I think they're correct, don't you?)
In October, the company expects to name about 165 dealers, mainly located in metropolitan areas chosen for their high concentration of small-car registrations.
Sources: Compiled from Internet, Chrysler Media