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Friday, July 30, 2010
New logo unveiled to celebrate Fiat 500 introduction in the U.S.
The Fiat Yamaha Team reveals new logo to celebrate Fiat 500 introduction in the U.S.
Fiat Automobiles and the Fiat Yamaha Team revealed to the world the new livery for the 2010 U.S. MotoGP race. The special graphics, commissioned by Fiat Automobiles and shared with Yamaha Motor Racing, celebrate the upcoming introduction in the U.S. of the most famous Fiat vehicle, the Fiat 500.
Worldwide fans of Valentino Rossi and Jorge Lorenzo, the two riders of the Fiat Yamaha Team, were given a chance to become active participants in the creation of the new livery by submitting photos of their smiling faces through a special website. The special graphics would incorporate 500 fan photos on each motorcycle and a selection of photos on the riders’ leather racing suits.
The response was immediate, and in only 15 minutes, the 500 available spots on Valentino Rossi’s bike were reserved. It took only a few more minutes to also cover all of the spots on the Spaniard Jorge Lorenzo’s bike. It was the work of famous designer Aldo Drudi to integrate these images with a special glittered “stars and stripes” version of the Fiat 500 logo, which is prominent on both of the bikes, the riders’ suits and the team’s official clothing.
The initiative was inspired by the Fiat 500 Millesima recent online activity at 500millesima.fiat500.com, which was created to celebrate the production of the first 500,000 units of the new Fiat 500 in only 31 months from its launch. For this occasion, a unique Fiat 500 show car was also covered with the smiling faces of 1,500 owners, celebrities or fans that in one way or another made the Fiat 500’s success possible.
In North America, the modern generation of the Fiat 500 will be introduced at the end of 2010 and will offer customers uncompromising safety, fuel efficiency from its 1.4-liter MultiAir™ four-cylinder engine, individualization options, quality and advanced technology, all wrapped in iconic Italian style.
Courtesy Fiat Group Press