Fiat 500 USA Homepage

What's new in the Fiat 500 world

Driving the Fiat 500 Abarth Automatic

With lightning fast shifts, the Fiat 500 Abarth automatic is not your typical slushbox automatic

Fiat 500X Earns Highest Safety Award

The Fiat 500X has the highest possible IIHS safety rating in its class

Driving the New Fiat 124 Spider and Abarth!

A look at how the new Fiat 124 Spider stacks up against the original

Fiat 500L Design

Within its compact dimensions, the Fiat 500L has the room of a full-sized car. See how Fiat did it and the concept and goals of the design team

Alfa Romeo Giulia Quadrifoglio Debut

Watch the Alfa Romeo Giulia Quadrifoglio Debut Video at the LA Autoshow

Fiat 500 Abarth Oil Change

Everything you need to know about changing the oil on a Fiat 500 Abarth and 500 Turbo


Your One Stop FIAT 500 Shop!

Tuesday, November 10, 2009

Where the Fiat 500 fits into Chrysler's 5 year plan

Car introduction time line. Fiat 500 in grey (click to enlarge)

As we can see in the image above, the Fiat 500 is due to start manufacturing during the fourth quarter of 2010, with the introduction late in the year (although Sergio Marchionne has stated sales would begin in January 2011). The 500C cabriolet version would be later during 2011 and then the high performance car everyone is waiting for, 500 Abarth, late in 2011.

Fiat 500 selling points (click to enlarge)

Above you can see the attributes of the Fiat 500 as it relates to the Chrysler plan. With a target of 100,000 units being produced (split between the US and South America), the 500 is not intended to be a high volume seller, but an eye catcher to bring people into a dealer.

High style, fun, youthfulness, personality, and presence are the new attributes that Dodge is cultivating and the Fiat 500 has all those in spades. Once people are in the showroom, potential customers can look around and check out the rest of the Chrysler lineup. The Fiat 500 will bring in the type of clients that the Chrysler group is directly aiming at, so if it does that, it will accomplish its mission. High volumes or not.

Pictures courtesy of Chrysler Media

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