Tuesday, November 10, 2009

Where the Fiat 500 fits into Chrysler's 5 year plan

Car introduction time line. Fiat 500 in grey (click to enlarge)

As we can see in the image above, the Fiat 500 is due to start manufacturing during the fourth quarter of 2010, with the introduction late in the year (although Sergio Marchionne has stated sales would begin in January 2011). The 500C cabriolet version would be later during 2011 and then the high performance car everyone is waiting for, 500 Abarth, late in 2011.

Fiat 500 selling points (click to enlarge)

Above you can see the attributes of the Fiat 500 as it relates to the Chrysler plan. With a target of 100,000 units being produced (split between the US and South America), the 500 is not intended to be a high volume seller, but an eye catcher to bring people into a dealer.

High style, fun, youthfulness, personality, and presence are the new attributes that Dodge is cultivating and the Fiat 500 has all those in spades. Once people are in the showroom, potential customers can look around and check out the rest of the Chrysler lineup. The Fiat 500 will bring in the type of clients that the Chrysler group is directly aiming at, so if it does that, it will accomplish its mission. High volumes or not.

Pictures courtesy of Chrysler Media

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