President Obama’s comments in relation to Fiat yesterday represent an important recognition of all the men and women who have worked hard in recent years to restore the strength and credibility of our Group in the eyes of the world.
I believe that the choice of Fiat to help in the relaunch of the U.S. auto industry should be a source of great pride not only for Italian industry but for the entire nation.
For Fiat, recognition that our products, engines and components are at the leading edge of technology, respectful of the environment and highly competitive is an enormous satisfaction. In most major international markets, demand today is for cars with these characteristics, as it will also be in the U.S. market in future.
If an agreement is concluded, as we hope, in the next few weeks, it will present an extraordinary opportunity. Having access to a major network such as Chrysler’s, we will be able to enter the U.S. market with automobiles, which we are sure will be appreciated for their innovative content, style and advanced technology. Despite the difficult period it is currently experiencing, the U.S. market still remains the greatest opportunity and challenge.
Turin, 31 March 2009
Resorce: Fiat Communications